Sneha Seth

• Review network specifications and translate information into technical requirements to create Jira stories for development and QA teams to build new features and products.
• Drive product roadmap and own prioritization process.
• Identify new opportunities that align with product and strategic growth of the company.
• Partner with Card-ops, issuers/ banks, and other strategic partners to continuously improve platform for better customer experience.
• Provide direction to engineering and infrastructure teams to build robust, reliable, and scalable payment processing platforms aligned with the overall product strategy.
• Participate in regular cadences (daily stand up’s, retrospective, sprint planning meeting) and be engaged with the team throughout the product life cycle
• Maintain open communication by presenting regular updates on project status to customers/ business/ executives.
• Identify, review, and select vendors and consultants to meet project needs.
• Negotiate with project stakeholders, card personalization vendors, chip providers to obtain resources, materials and delivery timelines.
• Perform risk assessments to develop response strategies.
• Manage full product lifecycle, including research & development, design, testing, launch, and maintenance.

Key Achievements

• Saved company over $ 500K over 6 months by installing 36 new dual interface bins compliant with networks.
• Designed and launched Digital Wallet for 120 bins, resulting in 20% MOM increase in revenue and 35% increase in new accounts.
• Launched 'key bridge' tool which drastically reduced encryption key processing time and hence reduced project timeline by 75%.

Major Projects

EMV and Contactless, Tokenization, Digital Wallets – Apple Pay, Samsung Pay, Google Pay, TR31-Key Block Format, MDES, Visa Direct, Push Provisioning,

• Technical product owner driving strategic product and vision for payments.
• Direct project management initiatives from conceptualization through development, implementation and management.
• Partner with key stakeholders to identify and execute cross-functional goals.
• Design and build payment services that create a delightful user experience.
• Fostered relationships with vendors to promote positive working relationships.
• Developed and initiated projects, managed costs, and monitored performance while meeting key milestones.
• Reduced expenditures by effectively negotiating vendor and service contracts to drive savings.
• Built successful project plans covering objectives, resources and staffing to meet schedules.
• Schedule and facilitate meetings between project stakeholders to discuss deliverables, schedules and conflicts.
• Met deadlines while maintaining high-quality deliverables.

• Successfully championed delivery of multiple high-profile Payments initiatives, including: newly integrated Payments solutions for Brick and Mortar / eCommerce, EMV capability, Tokenization, mPOS Payments, and eWIC
• Partnered with Amazon for various WFM-Amazon initiatives like Prime Now, Prime member discounts, Prime deals, Cashback, etc boosting store sales by 30%
• SME responsible for both internal operations analysis, and vendor integration management
• Lead communication and act as liaison between engineers, technical stakeholders, and management teams across various regions.
• Make business recommendations with effective presentations of findings at multiple levels of stakeholders through visual display of quantitative information
• Collaborate with cross-functional stakeholders to understand their business needs, formulate a road map of project activity that leads to measurable improvement of metrics related to efficiency, speed and quality of tools, interoperability and rationalization.

Key Achievements

• Piloted Self Checkout Point of sale to US stores resulting 12% increase in store foot count and accrued 20% of store sales.
• Implemented Apple Pay to all stores making WFM as #1 retailer to support contactless payments.

• Led eCommerce migration from an open source platform to the Hybris content management system for desktop and mobile site boosting site revenue by 40%
• Owned and developed requirement strategy; awarded for stepping in and project managing the entire team's work
• Facilitated work with architects, and impacted teams, to translate requirements into detailed functional designs for development, testing, and implementation
• Identified, communicated and resolved risks and issues impacting business rules, requirements, and specifications
• Strategically planned and prioritized work to minimize risks and ensure a smooth go-live.

• Conducted requirements workshops, analyzed requirements for the site redesign, created a hybrid requirements document, GAP analysis, user stories and acceptance criteria
• Conducted defect triage meetings with business to determine severity and priority of defects
• Negotiated the criticality of defects to meet the project go- live date constraint with the available resources and time
• Conducted training and developed documents to demonstrate new features/ business process to users
• Collaborated with stakeholders on the evaluation of feasibility, effort, and costs to implement requirements.
• Develop software using C# .Net web application using Microsoft Visual Studio.
• Developing and maintaining database application, utilizing SQL and stored procedures.

• Projects : HR Management & Payroll, Inventory Management, Student Administration, Registration & Admission, Fee Management System
• Developed effective web forms based on technical design and requirement specifications
• Involved in the development of Data Access layer, Business layer and Application layer (user interface) of the 3-tier architecture web application using C#, .NET, ADO.NET and ASP
• Developed and maintained extensive documentation of various components of the project.