Sneha Tiwari
Summary
Creative Marketing Professional experienced in Digital Marketing and Brand Management. Enhanced brand presence and achieved business goals through strategic online marketing campaigns, leveraging strengths in SEO optimization, content creation, social media management, and data analysis. Focused on delivering impactful marketing solutions across digital platforms.
Overview
13
13
years of professional experience
Work History
Marketing Director
Alliance Of Alabama
Tuscaloosa, AL
01.2023 - Current
- Company Overview: Alliance of Alabama is a corporate office which takes care of its other different businesses which is into different categories such as Hair Salon, Healthcare, Mental health service, Jewelry, Billing section, digital marketing agency, Weight Loss Clinic, Painting Services, Spa Services
- Facebook Marketing: Setting up the entire FB business accounts from the scratch for all the business
- Driving campaigns depends on respective objectives
- Responsible for planning, costing & budgetary control of FB Campaigns
- Track major KPI & A/B testing for optimal effectiveness of campaign
- Google Ads: Setting up the entire google accounts from the scratch for all the businesses
- Driving different campaigns (search ads, performance ads, video ads, display ads) depends on the respective objectives
- Analyzing the performance daily via Google Analytics A4
- Responsible for planning, costing & budgetary control of Google Ads
- Social Media: Manage different social media handles which includes FB, Instagram, TikTok, LinkedIn, Twitter & YouTube channels
- Developed innovative social media strategies to align content with target audiences result in increasing engagement all over the platforms
- Promoting new events; from creating buzz to promoting the events
- Email Marketing: Setting up the Email accounts for all over the businesses
- Responsible for planning, strategist & analyzing Email marketing campaigns to achieve targets
- Managing & building different use cases for customer targeting & segmentation
- Segmenting & targeting user in more personalized way using dynamic content to boost CVR
- Framing campaign criteria, monitoring the performance & optimizing them to generate better engagement
- SMS Marketing: Planning automated & personalized SMS campaigns on a regular basis depends on different objectives
- Targeting & segmenting the customers
- Alliance of Alabama is a corporate office which takes care of its other different businesses which is into different categories such as Hair Salon, Healthcare, Mental health service, Jewelry, Billing section, digital marketing agency, Weight Loss Clinic, Painting Services, Spa Services
Digital Marketing Manager
Social Engagement Group
Miami, FL
02.2022 - 08.2022
- Facing clients & participating in client's meetings and assisting with campaign cost and budgetary control
- Creating campaigns on different platforms depends on the requirements
- Responsible for planning & budgetary control for different clients
- Track major KPIs & A/B testing for optimal effectiveness of campaigns
Digital Marketing Manager
Kalkine Solutions Pvt. Ltd.
Noida, Uttar Pradesh
09.2020 - 07.2021
- Facebook Marketing: Driving campaigns depends on respective objectives
- Responsible for planning, costing & budgetary control of FB Campaigns
- Campaign optimization based on Placement, Platform, Devices, Headlines, Text, Creatives
- Create segmented and targeted campaigns based on user activities: website visitors, app activity, engagement on FB, email
- Openers, value delivered events & demographics (Age, location, Language, Genders)
- Handling Various Category Facebook Pages & reaching the wider audience through post boosting
- Developed Growth Metrics for FB using Clever Tap
- Track major KPIs & A/B testing for optimal effectiveness of campaigns
- Email: Responsible for planning, strategizing & analyzing Email marketing campaigns to achieve targets
- Personalization & Automation: Managed panel and built-up different use cases for customer targeting & segmentation
- Segmenting & targeting user in more personalized way using dynamic content
- Framing campaign criteria, monitoring the performance & optimizing them to generate better engagement
- Landing Page Engagement: Responsible for achieving category-wise targets of sales & revenue through email campaigns
- Set up framework for product selection & landing page structure for daily promotion
- Analyzing category/product level performance and building promotional plans
- Affiliate Marketing: Working on different models with different external partners on a regular basis
- Tried running CPS/CPL/CPV Campaigns models
- Social Media Management: Daily Engagement activities on FB, Instagram & Twitter to engage with the audience & to increase the reach
- Daily basis posts to get audience proper information related to their requirements
Digital Marketing Specialist
Grade stack Learning Pvt. Ltd.
Noida, Uttar Pradesh
04.2017 - 09.2018
- Facebook Marketing: Driving App Install Campaigns
- Responsible for planning, costing & budgetary control of FB Campaigns
- Campaign optimization based on Placement, Platform, Devices, Headlines, Text, Creatives
- Create segmented and targeted campaigns based on user activities: website visitors, app activity, engagement on FB, email
- Openers, value delivered events & demographics (Age, location, Language, Genders)
- Handling Various Category Facebook Pages & reaching the wider audience through post boosting
- Developed Growth Metrics for FB using Clever Tap
- Track major KPIs & A/B testing for optimal effectiveness of campaigns
- Affiliate Marketing: Working on different models with different external partners on a regular basis
- Tried running CPS/CPL/CPV Campaigns (getting 20lacs sales every week through CPS campaigns)
- Social Media Management: Daily Engagement activities on FB, Instagram & Twitter to engage with the audience & to increase the reach
- Daily basis posts to get audience proper information related to their requirements
- Website & YouTube Collaboration: Responsible of getting 50-70 website collaboration for backlink promotion per month
- YouTube collaboration with at least 5-10 youtubers per month for branding & product promotion for more visibility & sales
Digital Marketing Specialist
Moglix Online Pvt. Ltd.
Noida, Uttar Pradesh
04.2015 - 04.2017
- Email: Responsible for planning, strategizing & analyzing Email marketing campaigns to achieve targets
- Personalization & Automation: Managed Netcore Panel and built-up different use cases for customer targeting & segmentation
- Segmenting & targeting user in more personalized way using dynamic content via Netcore to boost CVR
- Framing campaign criteria, monitoring the performance & optimizing them to generate better engagement
- Landing Page Engagement: Responsible for achieving category wise targets of sales & revenue through email campaigns
- Set up framework for product selection & landing page structure for daily promotion
- Analyzing category/product level performance and building promotional plans
- Using Hotjar to analyze Heat maps & video recording to understand visitor behavior & using it to optimize CVR
- Paid Marketing: Strategizing and analyzing campaigns based on product pricing vis-a -vis competitor pricing
- RLSA & DR campaigns were initiated and executed in Paid Marketing
- Facebook Ads: DPA campaigns were launched
- ROI was maintained at 3.5 to 5; CPV at Rs.4 to Rs.5 and CPO at Rs
- 300-500
- Affiliates: Managed Affiliates like V-Comm, Grabon, DD, MSP
- Maintained ROI of 10 through CPS & CPV Marketing
- Sharing different deals and special offers for affiliate partners and analyzing performance of the campaigns
Digital Marketing Associate
Tolexo Online Pvt. Ltd
Noida, Uttar Pradesh
04.2013 - 04.2015
- Company Overview: B2B Online Marketplace
- Email: Responsible Planning & analyzing Email marketing campaigns to achieve targets through Send time optimization to improve OR & CR
- Conceptualized the idea of tagging top products with different attributes to make them more appealing
- Shopping PLA: Strategizing and analyzing campaigns based on Tolexo product pricing vis-a-vis competitor pricing
- Tracking of Clicks, Impressions, Conversion Rate, CPC and manage bids for Google Shopping Ads
- Display & Remarketing: Updating the feed with products with bestsellers, competitive pricing, and good fulfilment
- Text Search: Use Keywords to prioritize the Text Search Ads & remove products with poor pricing or fulfilment
- Organic Search: Building Keywords for Category, Brands, Products to improve search rankings with Product level analysis
- Affiliates: Sharing different deals and special offers for affiliate partners and analyzing performance of the campaigns
- Business Analysis & Reporting: Monitoring & tracking of key metrics that included Sales, Orders, GMV, Take
- B2B Online Marketplace
Quality Engineer
Amitex Polymers Pvt. Ltd.
Greater Noida, Uttar Pradesh
05.2013 - 07.2013
- Ensuring correct raw materials are available in right amount & quality at the initial stage
- Visual Appearance, Tensile, Reversion, Hydrostatic, Strength & Impact Testing to ensure the final product is produced without any impurities
- Analyze reports generated every hour on above tests and stop further production of material not up to the standard
Education
Bachelor of Science - Mechanical Engineering
Vishveshwarya Institute of Engineering & Tech
Noida, IndiaSkills
- Affiliate Marketing
- Social Media Management
- Google Ads
- Automation
- Brand Management
- Content Distribution
- Revenue Management
- TikTok Ads
- SEO
- Business Account Management
- Review Management
- Campaign management
- Project Management
- Strategic Planning
- Analytics and SEO
- Budgeting
- Campaign development
- Digital marketing
- Branding
- Competitive analysis
- Product promotions
- Business administration
- Market execution
- Marketing strategy
- Social media marketing
- Email marketing
- Facebook marketing
- Customer segmentation
- Data analysis
- Budget management
- KPI tracking
- A/B testing
- Content strategy
- Client relations
- Performance optimization
- Market research
- Team leadership
- Influencer partnerships
- Cross-functional collaboration
- Strategic alignment
- Public and media relations
- Business intelligence
- Analytical skills
- Budget forecasting
- Marketing lead generation
- Brand development
- Client relationship management
- CRM Strategy
- Web analytics
- Strategic planning
- Campaign development
- Competitor analysis
- Social media management
- Market trends analysis
- Research analysis
- Strategic marketing
- Database management
- Performance evaluations
- CRM management
- Retention strategies
- B2B marketing
- Marketing campaigns
Timeline
Marketing Director
Alliance Of Alabama
01.2023 - Current
Digital Marketing Manager
Social Engagement Group
02.2022 - 08.2022
Digital Marketing Manager
Kalkine Solutions Pvt. Ltd.
09.2020 - 07.2021
Digital Marketing Specialist
Grade stack Learning Pvt. Ltd.
04.2017 - 09.2018
Digital Marketing Specialist
Moglix Online Pvt. Ltd.
04.2015 - 04.2017
Quality Engineer
Amitex Polymers Pvt. Ltd.
05.2013 - 07.2013
Digital Marketing Associate
Tolexo Online Pvt. Ltd
04.2013 - 04.2015
Bachelor of Science - Mechanical Engineering
Vishveshwarya Institute of Engineering & Tech