Summary
Overview
Work History
Education
Skills
Timeline
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Snowden Hoban

Snowden Hoban

Kansas City,MO

Summary

Result driven marketing professional with a track record of managing, implementing, executing and monitoring impactful marketing campaigns. Extensive knowledge in project management, content development and event marketing. Known for interpersonal communication, creativity, analytical thinking, and adaptability.

Overview

10
10
years of professional experience

Work History

Customer Service Manager

A Better Way Group/Budget Car Rental
01.2022 - 04.2023
  • Worked closely with the Distribution Manager to ensure we could accommodate all reservations
  • Achieved company customer service objectives through proper alignment of department policies with stated targets
  • Enhanced customer experiences with improved team workflows and more effective solutions for common problems
  • Maintained customer satisfaction by handling complex escalated customer concerns

Aisles Online Manager

HyVee Foods
02.2020 - 12.2021
  • Delegated sections of E-Commerce orders to employees
  • Implement new technology and logistics to scale with increasing online orders
  • Developed comprehensive online marketing plans for various projects, contributing to overall company success
  • Trained support staff in site implementation, updating and maintenance procedures

Campaign & Project Manager

Revenue River
04.2018 - 04.2019
  • Streamlined project processes by implementing Agile methodologies, resulting in increased efficiency and reduced costs
  • Handled most of the quality assurance process to ensure grammar, style, voice, branding, and to exceed client's standards
  • Incorporated best practice SEO strategies into content
  • Ensured all content was aligned with clients' brand guidelines as well as voice and messaging
  • Determined competitor voice & brand messaging to create differentiation


Public Relations & Events Specialist

Velocity Global
11.2017 - 03.2018
  • Developed first PR strategy to define baseline KPI's
  • Wrote and submitted awards for the company, CEO, and executives
  • Cultivated and maintained meaningful relationships with media influencers
  • Authored all press releases and managed strategic partnerships for joint PR opportunities

Markerting Director

GoPlan
01.2015 - 09.2016
  • Created marketing plan for start up
  • Conducted market research to identify new opportunities and target markets
  • Wrote manual for remote Sales team on how to utilize CRM best practices

Exhibitor Services Specialist

Penton Media
10.2014 - 03.2016
  • Managed, coordinated, and supported multiple corporate B2B events across numerous vertical markets
  • Distributed event policies, booth guidelines, vendor information, pricing, ordering services and exhibitor service kits to exhibitors
  • Served as the primary voice for our clients to internal show teams/onsite operations, partners


Exhibitor Services Coordinator

National Business Media
08.2013 - 09.2014
  • Primary job responsibilities included regular client communications, show operations, sponsorship management and cross- team collaboration
  • Produced original educational content, weekly exhibitor update, marketing collateral and sponsorship correspondences

Education

Bachelor of Science - Marketing

Regis University
05.2012

Skills

  • Project management
  • Relationship building/Client relations
  • Email blasts and newsletters
  • HubSpot, SalesForce, CRM management
  • Event planning & logistics
  • Social media strategy
  • Content development
  • Branding
  • Campaign monitoring

Timeline

Customer Service Manager

A Better Way Group/Budget Car Rental
01.2022 - 04.2023

Aisles Online Manager

HyVee Foods
02.2020 - 12.2021

Campaign & Project Manager

Revenue River
04.2018 - 04.2019

Public Relations & Events Specialist

Velocity Global
11.2017 - 03.2018

Markerting Director

GoPlan
01.2015 - 09.2016

Exhibitor Services Specialist

Penton Media
10.2014 - 03.2016

Exhibitor Services Coordinator

National Business Media
08.2013 - 09.2014

Bachelor of Science - Marketing

Regis University
Snowden Hoban