Sofia Di Benedetto
Summary
Knowledgeable Social Media Manager experienced in executing social media strategies across social platforms. Demonstrated time management and collaboration skills. Flexes easily with new information and branding changes to exceed targets for engagement, acquisition and retention. Skilled in maintaining a presence on social platforms i.e. TikTok, Instagram, Facebook. Capable of driving engagement and growing online presence for brand. Consistently engages with audiences, analyze insights, and build relationships while promoting content. Utilizes creative ability for social platforms and not afraid to take risks.
Overview
6
6
years of professional experience
Work History
Social Media Manager
Sport Court Of Pittsburgh
2022.03 - Current
- Increased customer engagement through social media.
- Monitored online presence of company's brand to engage with users and strengthen customer relationships.
- Developed marketing content such as blogs, promotional materials, and advertisements for social media.
- Developed and managed content calendars for each platform to establish timely and relevant posts.
Waitress/bartender
Doridos, pittsburgh
2019.04 - Current
- Engaged with customers to create friendly atmosphere and build relationships.
- Assisted in creation of content for social media pages.
- Introduced a younger demographic to restaurant and handled guest relations.
- Trained new employees and handle negative customer interactions.
Social Media Manager
Hi Tide Dispensary
2022.08 - 2023.06
- Created a new and viable social media presence.
- Collaborated with team members to develop creative campaigns for social media platforms.
- Created and implemented impactful strategies to increase company brand awareness and engagement.
- Analyzed marketing plan and social media strategies to identify strategic weaknesses and make recommendations for improvements.
- Suggested and implemented new features to develop brand awareness.
- Developed relationships with influencers to grow reach of company and create wider visibility.
- Managed relationships with third-party vendors and suppliers to establish timely delivery of services.
Marketing Coordinator
Home Pro Remodelers
2018.02 - 2022.06
- Planned and executed internal and external marketing events.
- Boosted brand awareness with target customer demographics with social, print, and email campaigns.
- Created engaging brochures and flyers to use for promotional materials and distribution.
- Composed daily posts for social media and helped build corporate presence on Twitter, Facebook, and Instagram.
- Assisted in Pittsburgh home-shows and convention centers to increase brand awareness for Home Pro Remodelers.
- Served to generate new leads and expand consumer awareness.
- Formulated ideas to create traffic on web page and Facebook/Instagram accounts.
Junior Host/Marketing Intern
Meadows Casino
2021.06 - 2021.08
- Currently hold a valid PA Gaming license.
- Created and managed promotions inside the casino for boosting guest interaction.
- Approved comps for guests and assisted in player devolvement.
- Determined the media Meadows Casino will use to create brand awareness and new engagement.
- Introduced TikTok ideas to marketing and PR team for introduction to a new demographic.
- Scheduled video and picture shoots for boosting social media engagement.
- Assisted in creating promotions for upcoming months to keep guests engaged and increase revenue.
Education
Bachelor of Science - Marketing
Slippery Rock University of Pennsylvania
Slippery Rock, PA12.2022
Skills
- Research
- Public Speaking
- Background in social media marketing
- Analyzing Consumer analytics
- Oral Communication
- Technology Platforms (OASIS, PENGEN, LIGHTSPEED)
- Adaptability
- Public Relations
- Content Generation
Timeline
Social Media Manager
Hi Tide Dispensary
2022.08 - 2023.06
Social Media Manager
Sport Court Of Pittsburgh
2022.03 - Current
Junior Host/Marketing Intern
Meadows Casino
2021.06 - 2021.08
Waitress/bartender
Doridos, pittsburgh
2019.04 - Current
Marketing Coordinator
Home Pro Remodelers
2018.02 - 2022.06
Bachelor of Science - Marketing
Slippery Rock University of Pennsylvania
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