Sofia Guzman

Work History

World Martial Arts

01.2019 - Current

Spearhead cross-functional projects, ensuring timely delivery, clear communication, and alignment with organizational goals
Effectively manage multiple tasks and priorities in dynamic environments by leveraging tools like Jira and Slack to streamline team collaboration, track progress, and maintain organization across all project phases
Design, execute, and analyze email marketing campaigns using Klaviyo to drive engagement and boost sales performance
Leveraged data analytics to track campaign performance, generate actionable insights, and improve ROI, achieving a 12% increase in sales within the first year of tenure
Analyze website traffic, marketing metrics, and operational data using tools like Google and Adobe Analytics to uncover trends and drive data-informed decision-making
Create dynamic reports and dashboards tailored to the board of directors, delivering actionable insights that support strategic planning and improve performance metrics
Kept projects on schedule by managing deadlines and adjusting workflows.
Participated in project planning meetings, ensuring that data requirements were clearly defined and understood by all team members involved.

Market Strategies Int | Escalent

08.2017 - 04.2019

Conducted qualitative and quantitative research interviews in both English and Spanish, ensuring accurate data collection for diverse client needs
Managed and maintained a high level of organization and detail throughout each interview process, ensuring data accuracy and consistency across all responses
Maintained participants' engagement throughout short or medium-length surveys with low to medium complexity.
Provided timely feedback on questionnaire clarity or potential issues encountered during interviews, assisting project managers in refining materials.
Trained and coached new recruiters to improve individual's interviewing capabilities.

DNT Media

02.2016 - 08.2017

Designed user interface to meet client specifications,
Coordinated copywriting and designed images to craft website content.
Engaged with clients to plan and optimize site issues and queries.
Crafted SEO strategy and intuitive interface for site to achieve prominent rankings across top browser platforms.
Optimized web applications for speed, scalability and security.
Developed user-oriented visuals and features using front-end languages to increase site traffic.