Sofia Iannuzzi
Miami,FL
Summary
Dynamic and innovative Sales and Marketing leader with over 13 years of diverse experience across sales, marketing, public relations, guest services, and operations. Proven expertise in crafting and executing strategic sales and marketing initiatives that amplify brand visibility, drive inbound sales channels, and fuel revenue growth. Highly adept at market analysis, designing targeted promotional campaigns, and optimizing online sales platforms to consistently exceed performance targets and deliver exceptional results.
Overview
14
14
years of professional experience
1
1
Certification
Work History
Director of Sales Marketing - Commercial Development
Hilton Miami Airport Blue Lagoon
Miami, FL
05.2023 - Current
- Lead and motivated a sales and catering team of 10 individuals, surpassing monthly targets by an average of 16%.
- Directed turnaround strategies to enhance profitability for a 508-key hotel with 32,000 sq. ft. of meeting space.
- Developed and executed a comprehensive sales strategy that resulted in a 30% increase in hotel occupancy YoY and a 23% increase in revenue within the first year.
- Created lucrative booking discounts that attracted 200 high-profile corporate clients, including airlines and restaurants.
- Exceeded annual room revenue by 1 million of a budget of $42 million in 2024 with a $30 increase in the Average Daily Revenue (ADR) over budget for the first since assuming office.
- Motivated and promoted key sales team members to senior sales management and director roles.
Corporate Market Sales Account Director
Peachtree Hospitality Management
Atlanta, GA
11.2021 - 04.2023
- Oversee sales efforts for fifteen hotels for major hotel chains, such as Marriott, Hilton, and IHG in different regions
- Develop strategy for each property in collaboration with stakeholders including, General Manager/Regional Director of Revenue which result in revenue generation and improvement, lowered costs, increased efficiency and improved operating margin
- Plan, design, implement, and monitor social media marketing campaigns
- Create, curate, and manage social media content, including text, audio, visual and multimedia formats
- Develop and implement strategic plans to achieve revenue targets and business growth
- Analyze market trends and client feedback to identify opportunities for service enhancement
- Conduct regular client reviews to ensure service alignment with client needs and expectations
- Managing the pre-opening sales and marketing function to support managed and franchise hotels
- Work with creative director of marketing on developing collateral for pre-opening sales efforts
Director of Sales
Peachtree Hospitality Management
Fort Lauderdale
02.2020 - 11.2021
- Achieved annual occupancy of 84% and $139 ADR in 2021 from a recovering market
- Increased group business by 25% and function revenue by 80%
- Prepared annual budget & marketing plan
- Researched competitors and stayed on top of market conditions
- Utilized creative selling abilities to capture new business such as social media and creating fun virtual site tours during height of pandemic
- Share shifted project business in traditional parking lot shops
- Established fifteen new corporate/project accounts during height of pandemic
- Implemented unique and individualized pre-opening site inspections to drive closing of groups
Sales Manager
Peachtree Hospitality Management
Miami, FL
06.2019 - 02.2020
- Secured two airline crew accounts producing over 3,000 RN's generating a total rev of $3M
- Responsible for revenue generation via internal and external sales efforts for 209 keys - $5M revenue property
- Developed & implemented rate structure and strategy for all segments alongside revenue management team
- Share shifted airline account
- Prospected over two hundred contacts monthly
- Implemented social media & marketing campaigns
- Identify potential business through targeted prospecting, cold calling, and networking
- Assisted with the 2020 business plan & budget
Sales & Marketing Coordinator
Pullman Miami Hotel
05.2016 - 06.2019
- Execute budgeted Marketing department campaigns focused on increasing Pullman Miami's online presence with a secondary emphasis on enhancing our reputation via Tripadvisor and other OTA review centers
- Plan, design, and execute my own original event campaigns using email blasts, event pieces, and collateral materials
- Accor brand ambassador for Pullman Miami appearing in over five print and online campaigns
- Pullman Miami's public relations liaison when implementing new strategies to attract event business
- Direct Pullman Miami's social media integration on all major platforms
Rooms Controller - Social Media Coordinator
Miami Airport Marriott
Miami, FL
04.2014 - 05.2016
- Managed day-to-day 362-room inventory including contingency and room upgrades
- VIP and Marriott members liaison and Coordinator fulfilling guest requests
- Opening Team of first Marriott M Club Lounge
- Managed daily including check in/out, billing, guest calls, reporting and local recommendations
- Coordinated social media postings on all major platforms including Facebook and Instagram
- Committee member tasked with the development of an Elite coordinator position
Front Office Supervisor
Sheraton Miami Airport Hotel
Miami, FL
12.2010 - 04.2014
- Trained and developed new employees with a focus on front desk performance and responsibilities
- Top producer of the Starwood preferred guest recruitment program for thirty six consecutive months
- Resolved customer issues, complaints, problems in a quick, efficient manner to maintain a high level of customer satisfaction and quality service
- Adhere to company credit limit / floor limit policies
Education
Associates Degree - Arts
Miami-Dade College
01.2013
Skills
- Key Account Development
- Content Marketing Strategy
- Business Development
- Data Analytics
- Branding
- Promotional Sales Events
- Mobile Advertising
- Social Media Management
- Project Management
- Staff Training & Development
Certification
- Certified Digital Marketing Professional Digital Marketing Institute
- Social Media Marketing - DMI
- Content Marketing - DMI
- Email Marketing - DMI
- Analytics with Google Analytics - DMI
- YouTube and Display Advertising - DMI
- National Hilton Brand Paid Director of Sales Training - 8 week course
- National Marriott Brand Sales Training - 8 week course
- Marriott Hotel Airline Crew Certification
- Marriott Hotels Aviation Segment Certification
Timeline
Director of Sales Marketing - Commercial Development
Hilton Miami Airport Blue Lagoon
05.2023 - Current
Corporate Market Sales Account Director
Peachtree Hospitality Management
11.2021 - 04.2023
Director of Sales
Peachtree Hospitality Management
02.2020 - 11.2021
Sales Manager
Peachtree Hospitality Management
06.2019 - 02.2020
Sales & Marketing Coordinator
Pullman Miami Hotel
05.2016 - 06.2019
Rooms Controller - Social Media Coordinator
Miami Airport Marriott
04.2014 - 05.2016
Front Office Supervisor
Sheraton Miami Airport Hotel
12.2010 - 04.2014
Associates Degree - Arts
Miami-Dade College
- Certified Digital Marketing Professional Digital Marketing Institute
- Social Media Marketing - DMI
- Content Marketing - DMI
- Email Marketing - DMI
- Analytics with Google Analytics - DMI
- YouTube and Display Advertising - DMI
- National Hilton Brand Paid Director of Sales Training - 8 week course
- National Marriott Brand Sales Training - 8 week course
- Marriott Hotel Airline Crew Certification
- Marriott Hotels Aviation Segment Certification