Sofia Maldonado
Tampa
Summary
Results-driven marketing professional with a proven track record in managing large-scale events and enabling sales performance. Expertise includes budget management and technical marketing strategies that drive audience engagement and influence significant sales pipelines.
Overview
2
2
years of professional experience
Work History
Senior Marketing Specialist
Fluence
Arlington
05.2025 - Current
- Owned end-to-end project management for large-scale developer events (conferences, hackathons, workshops, webinars), coordinating attendance and logistics for 100+ internal company attendees from planning through post-event reporting.
- Managed $1M+ in event budgets, including forecasting, vendor and agency oversight, contracts, and spend tracking to ensure efficient, on-time delivery.
- Enabled Sales to conduct 100+ meetings at a single event, with events collectively driving $1B+ in influenced sales pipeline through strategic onsite coordination.
- Created and managed Salesforce campaigns to track event performance, pipeline influence, ROI, and engagement metrics to inform future planning.
Marketing Specialist
Fluence
Arlington
03.2024 - 05.2025
- Maintained a centralized project calendar to manage multiple concurrent events, ensuring timely execution of all deliverables across internal teams, vendors, and stakeholders.
- Created and submitted speaking abstracts, leading to 15+ accepted speaking engagements across conferences throughout North America, and supported speaker coaching, content development, and content review.
- Partnered with cross-functional Marketing teams to ensure consistent messaging, branding, and positioning across all event touchpoints and channels.
- Coordinated with internal technical and product teams to source demos and technical content that enhanced audience engagement and supported event objectives.
Communications Specialist
Fluence
Arlington
10.2023 - 03.2024
- Developed content for newsletters, social media, and digital platforms to enhance engagement.
- Crafted press releases and media materials to support public outreach initiatives.
- Collaborated with cross-functional teams to ensure consistency in company messaging.
- Researched industry trends to inform and refine communication strategies.
Education
Bachelor of Science - Public Relations
University of Tennessee
Knoxville, TNSkills
- Event management
- Sales enablement
- Asana Software
- Project Management
- Technical Marketing
- Community Management
- Salesforce
- Bilingual in English & Spanish
Timeline
Senior Marketing Specialist
Fluence
05.2025 - Current
Marketing Specialist
Fluence
03.2024 - 05.2025
Communications Specialist
Fluence
10.2023 - 03.2024
Bachelor of Science - Public Relations
University of Tennessee