Summary
Overview
Work History
Education
Skills
Affiliations
Languages
Timeline
Generic

SOFIA MORENO

Dallas,TX

Summary

A self-directed professional, who strategically plans, implements and tracks marketing and advertising, production campaigns, social media initiatives, and proposal development. Creative thinker, customer-driven problem solver with expertise in developing trusting relationships with internal and external teams and clients.

Overview

9
9
years of professional experience

Work History

Account Supervisor - Multicultural

fluent360
03.2022 - 06.2024
  • Day-to-day client service account lead; liaison between client and agency
  • Lead communication among cross-functional teams (account, creative, media, strategy, project management, finance, production, digital and social) to ensure alignment of client vision and implementation
  • Work alongside several agencies within Kaiser Permanente's inter-agency team (IAT), to create impactful 360 Hispanic and total market full funnel campaigns (T.V, Radio, Social, Digital, OOH, Print)
  • Directly manage multiple junior team members including AEs, ACs, & interns

Senior Account Executive- Diversity

Kern- An Omnicom Agency
09.2021 - 03.2022
  • Client service account lead for AT&T Diversity programs including CRM and direct marketing initiatives
  • Developed large scale email campaigns for AT&T Hispanic consumers
  • Oversaw revenue forecasting and supervised account profitability
  • Led annual and quarterly planning with clients, including recommendations for customer targeting and campaign test & learn
  • Managed all account activities for all facets of the creative process

Lead Account Executive- Multicultural

Dieste- An Omnicom Agency
12.2020 - 09.2021
  • Collaborated with cross-functional media teams in the execution of integrated campaigns by tracking project timelines, trafficking out digital/social content in collaboration with partner agencies and clients
  • Supported team with deliverables for T.V, Radio, & Social/Digital campaigns

Lead Account Executive- Multicultural

Inspire Agency
07.2019 - 12.2020
  • Managed the Kia Latino account and implemented/executed all agency, client, and vendor responsibilities
  • Led KMA account billing, reconciliations, budgets, & all finances
  • Assisted the account team w/ creative briefs, strategies, timelines, analytics, research, competitive reports, & concepts for Kia Latino
  • Assisted the creative team with production shoots for broadcast, digital, and social platforms
  • Developed Public Relations initiatives

Health Unit Coordinator/Communications Coordinator

Children's Medical Center- Trauma ICU
01.2018 - 11.2018
  • Facilitated media inquiries & handled crisis communication for the hospital
  • Developed educational presentations & analytics reports for senior leadership
  • Conducted market and research analysis to view hospital trends and helped develop promotional programs for the department

Junior Account Executive

Ballantines PR
05.2017 - 11.2017
  • Led strategic PR campaigns with both traditional and emerging PR trends in the entertainment and hospitality industry
  • Planned A-list PR events nationally
  • Primary focus on managing the PR for luxury resorts including Marriott International, Sofitel, Waldorf Astoria, and Hilton properties
  • Social media initiatives; press releases; editorial calendars; media pitches; press clip monitoring; market research; red carpet events
  • Found partnership opportunities for celebrity and name brand clients.

Spanish Interpreter

Beth Israel Deaconess Medical Center
09.2015 - 05.2017
  • Managed all social media and marketing initiatives for the team
  • Translated all Spanish material to English and interpreted during surgeries.

Communications Manager

Prince Waffles/DBI Partners
01.2015 - 04.2017
  • Created and developed print & online advertising, email marketing, website management, HR recruitment & social media content
  • Handled sales and distribution across Walmart and ALDI stores nationwide
  • Coordinated appearances on QVC T.V Network & planned various catering events around the U.S (NYC, Chicago, FL, etc.)

PR & Communications Intern

Child Care Association (ACI)
01.2016 - 05.2016
  • Handled overall day-to-day project management assignments, specifically focusing on public relations, journalism, and social media initiatives
  • Assistant copywriter for the monthly newsletter, De Hoy Niños

Education

Bachelor of Science - Mass Communication

Boston University
Boston, MA
05.2017

High School Diploma -

Palos Verdes High School
Palos Verdes Estates, CA
06.2013

Skills

  • Program Management
  • Business Operations
  • MS Office
  • Research and Analysis
  • Marketing Strategy Implementation
  • Team Building
  • Project Coordination
  • Concept Development

Affiliations

  • Alpha Epsilon Phi Sorority- 2015-2017
  • Boston University- Senior Admissions Representative- 2017
  • Coping Care- A Non-Profit Cancer Organization- Assistant Co-Founder- 2007-2017

Languages

Spanish
Native or Bilingual

Timeline

Account Supervisor - Multicultural

fluent360
03.2022 - 06.2024

Senior Account Executive- Diversity

Kern- An Omnicom Agency
09.2021 - 03.2022

Lead Account Executive- Multicultural

Dieste- An Omnicom Agency
12.2020 - 09.2021

Lead Account Executive- Multicultural

Inspire Agency
07.2019 - 12.2020

Health Unit Coordinator/Communications Coordinator

Children's Medical Center- Trauma ICU
01.2018 - 11.2018

Junior Account Executive

Ballantines PR
05.2017 - 11.2017

PR & Communications Intern

Child Care Association (ACI)
01.2016 - 05.2016

Spanish Interpreter

Beth Israel Deaconess Medical Center
09.2015 - 05.2017

Communications Manager

Prince Waffles/DBI Partners
01.2015 - 04.2017

Bachelor of Science - Mass Communication

Boston University

High School Diploma -

Palos Verdes High School

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SOFIA MORENO