Hi, I’m
Sofia Mirza
Summary
Accomplished User Experience Leader at Drift2 Web Services, driving a 40% increase in user satisfaction through strategic vision and cross-functional collaboration. Expert in interactive prototyping tools and stakeholder management, I excel in enhancing product design and achieving significant cost savings while fostering high-performing teams.
Overview
17
years of professional experience
Work History
BEST Robotics/BRIPittsburgh, PA
Member of Board of Directors
11.2017 - Current
Job overview
- Advocated for STEM opportunities in disadvantaged areas to cultivate future leaders and innovators.
- Led marketing and media initiatives, enhancing visibility and engagement with target audiences.
- Chaired resource development workgroup, fostering strategic partnerships with key organizations.
- Contributed business expertise through audits, funding channel development, and advisory committee participation.
Drift2 Web ServicesPittsburgh, PA
User Experience Leader
02.2015 - Current
Job overview
- Directed end-to-end UX product lifecycle for 25+ digital products, enhancing user satisfaction scores by 40%.
- Led cross-functional teams of 10–15 across time zones, expediting project delivery through Agile workflows.
- Guided global teams of designers, researchers, and engineers to align product direction with stakeholder needs.
- Designed prototypes that reduced engineering rework by 30%, saving $150K annually in development costs.
- Collaborated with business stakeholders to align UX strategy, achieving a 15–20% increase in user engagement.
Thermo Fisher ScientificPittsburgh, PA
Senior User Experience Designer
08.2015 - 12.2017
Job overview
- Collaborated with technical, product management, and user experience teams to improve user experience of Cell Imaging suite, enhancing task efficiency for lab technicians by 35% and reducing onboarding time by 25%.
- Conducted heuristic reviews and market research to inform design decisions.
- Developed wireframes and interactive Axure prototypes to clearly communicate design concepts.
- Executed usability sessions and think-aloud sessions for EVOS Auto FL 2.0 project.
- Led design of 'Patch' software add-on, resulting in a 10% increase in software package sales within six months.
- Evaluated existing products through comprehensive market research to guide development.
- Collaborated with core team to recommend design improvements and refine project direction.
- Worked closely with product manager and technical lead to clarify features and business requirements.
Starlight SolutionsPittsburgh, PA
Manager of User Experience
02.2015 - 08.2015
Job overview
- Directed user experience team, providing creative direction for technology and design services.
- Collected client requirements, estimated project timelines and costs, and created presentations.
- Pitched clients on design proposals to secure projects and enhance business opportunities.
- Evaluated new work and participated in strategy sessions to refine service offerings.
BuzzhoneyPittsburgh, PA
User Experience Manager
04.2010 - 02.2015
Job overview
- Managed user experience team to improve product design and usability.
- Oversaw research, creation of sitemaps, wireframes, usability tests, and heuristic evaluations.
- Directed UX efforts for over 15 B2B/B2C projects, aligning with marketing goals and boosting conversion rates by 20 to 35 percent.
- Led redesign of enterprise-level intranet portals, achieving 60 percent increase in employee task completion and 30 percent reduction in help desk tickets.
- Developed research methodology while collaborating with stakeholders to ensure project alignment.
- Facilitated discussions with development teams to confirm feasibility of design concepts.
- Conducted testing on prototype designs to validate user needs and functionality.
- Created social media interactions while engaging in strategic planning with clients.
EDMCPittsburgh, PA
Instructional Multimedia Designer
09.2009 - 01.2010
Job overview
- Developed over 10 interactive learning modules for five online degree programs, increasing student engagement by 25%.
- Designed multimedia interactions to enhance online educational content.
- Created storyboards and wireframes for applications, simulations, and games.
- Provided creative direction and instructional design guidance to offshore development team.
RosettaNew York, NY
User Experience Designer
06.2008 - 09.2009
Job overview
- Contributed to 20% increase in e-commerce transactions by designing applications for Fortune 500 clients.
- Delivered UX deliverables across more than 12 projects in healthcare, finance, and retail sectors.
- Engineered rich Internet applications and .Net platforms for various clients.
- Created detailed wireframes, sitemaps, and user interface catalogs to facilitate development.
- Conducted thorough content assessments and compiled content matrices.
- Executed heuristic evaluations and usability tests to optimize user experiences.
Education
Carnegie Mellon University
MDes from Human Computer Interaction
University of Pittsburgh
MeD from Communications
Penn State University
BS from Industrial Organizational Psychology, Business and Information Technology Minors
Skills
- Creative strategy and design thinking
- Leadership and team building
- Stakeholder advocacy and management
- Customer-centric approach
- Strategic vision and execution
- Cross-functional collaboration
- Ethnographic and user-centered research
- Interactive prototyping tools (Axure, Figma)
- Agile design and development
Portfolio
https://www.behance.net/sofiamirza
Timeline
Member of Board of Directors
BEST Robotics/BRI
11.2017 - Current
Senior User Experience Designer
Thermo Fisher Scientific
08.2015 - 12.2017
User Experience Leader
Drift2 Web Services
02.2015 - Current
Manager of User Experience
Starlight Solutions
02.2015 - 08.2015
User Experience Manager
Buzzhoney
04.2010 - 02.2015
Instructional Multimedia Designer
EDMC
09.2009 - 01.2010
User Experience Designer
Rosetta
06.2008 - 09.2009
Carnegie Mellon University
MDes from Human Computer Interaction
University of Pittsburgh
MeD from Communications
Penn State University
BS from Industrial Organizational Psychology, Business and Information Technology Minors
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