Sohaib Sattar
Houston
Summary
Trade Marketing Manager with extensive experience at Global Brands Marketing, specializing in brand growth through strategic market analysis and supplier negotiations. Proven expertise in promotional planning and customer relationship management, leading to enhanced brand visibility and substantial sales increases. Results-driven leader focused on delivering effective marketing solutions.
Overview
9
9
years of professional experience
Work History
Trade Marketing Manager
Global Brands Marketing
Karachi
03.2020 - 11.2024
- Coordinated with suppliers to ensure timely delivery of marketing materials and displays.
- Conducted competitive analysis to identify opportunities for brand growth and differentiation.
- Developed and implemented trade marketing strategies to increase brand awareness and drive sales growth.
- Trained store personnel on proper use of promotional materials and techniques for upselling products and services.
- Coordinated with vendors and suppliers to ensure timely delivery of products and services.
- Prepared reports summarizing current market conditions and evaluating effectiveness of promotional programs.
- Negotiated discounts or other incentives with retailers for better placement of merchandise in stores.
- Provided direction and guidance to junior team members on various tasks related to trade marketing.
- Worked closely with customers to determine appropriate marketing offerings and strategies for business needs.
- Negotiated with vendors to obtain most cost-effective pricing for product distribution.
CEO
Salvus Pharma
Faisalabad
06.2015 - 02.2020
- Managed financial planning and budgeting processes for company operations.
- Directed marketing strategies to increase brand awareness and market share.
- Developed and implemented strategic business plans to increase company profitability.
- Negotiated contracts with vendors to secure competitive pricing for goods or services.
- Collaborated with marketing teams on campaigns aimed at increasing brand visibility in target markets.
- Assessed financial performance of the organization on a regular basis and identified areas for improvement.
Education
Bachelor of Arts -
Punjab University
Punjab05-2011
Skills
- Trade marketing
- Brand strategy
- Market analysis
- Supplier negotiation
- Promotional planning
- Customer relationship management
Languages
Urdu
Full Professional
Accomplishments
- Got No. 1 position all over the country in sales for the year 2021 and 2023
- Win abroad tour
Timeline
Trade Marketing Manager
Global Brands Marketing
03.2020 - 11.2024
CEO
Salvus Pharma
06.2015 - 02.2020
Bachelor of Arts -
Punjab University
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