Coordinated press releases and handled press inquiries for businesses within the nonprofit organizations, retail, food and fashion industry
Collaborated with the production team to coordinate local and national advertisements and promotions
Key point of contact with editors and writers to help cover content trends, pitch ideas, and experiment on theories to turn social wins into best practices
Wrote web content and 10 social media copy posts for internal and external audiences
Grew clients Instagram account to 9k followers maintaining a 20% engagement rate in 6 months
Curated content across 4 social media channels ensuring a cohesive online brand identity
Tracked, analyzed, and reported weekly analytics and KPIs to management using Google Analytics and Zapier
Pitched, developed, and contributed short video content on Instagram, resulting in a 10% increase in sales
Coordinate with clients to identify and hire content creators for paid collaborations
Developed event recognition in the press and on social media by driving increased ticket sales for successful fundraising event by 20%
Intern
TechTown Detroit
01.2022 - 08.2022
Generated monthly reports of qualitative and quantitative data on social performance/strategy
Created status reports on operational activities
Created and implemented 2 email templates which resulted in an increase alumni engagement of 4%
Pitched and developed stories and ideas for programming to engage target audiences
Student Assistant
Wayne State University (Sociology)
09.2021 - 05.2022
Closely collaborated further with my professor on the sociological impact of systems and structures related to Abnormal Psychology
Designed and helped recreate curricula used to educate over 8,000 students each semester
Conducted, designed, and facilitated the department's annual conference (MMERC conference)
Handled logistics and catering for meetings and event planning for the board of directors
Student Assistant
Wayne State University (AA Studies)
09.2019 - 05.2021
Created and presented a finalized research project about the impact of gentrification and mobility in Detroit
Completed 4 peer reviews of published work to validate and carefully analyze theories and locate errors
Proposed and presented research focused on the impact of social media during the pandemic in the Detroit Metropolitan area
Worked with 4 academic professionals to improve research and garner a deeper grasp of behavioral psychology in African Americans