Sonia Bramwell

• Partnered closely with Head of Product for product discovery, competitor tear-downs, strategic and tactical prioritization/planning, user story and test case creation
• Oversaw / mentored junior QA / Data Analyst
• Designed manual testing suite and partnered with DevOps to add Datadog monitoring for each product
• Reported regressions and recommended UX enhancements for pre-prod builds
• Streamlined and lead all Agile ceremonies: stand-ups, backlog grooming, sprint planning and retrospectives
• Tested, documented and made prompt-adjusted recommendations for ChatGPT AI integration
• Demoed staged builds to staff, created testing documentation, triaged staff QA feedback
• Configured Jira: 1] Service Desk project to enable Biz team members to log Dev requests 2] Software project (Kanban board and backlog) 3] Beta Product Discovery project for new feature backlog management 4] Built out and maintain the Dev/Product knowledge base in Confluence

• Took over all products from Founder, owning product roadmap, discovery, design, development, testing, monitoring & analytics, user segment analysis and engagement strategy, user outreach, qualitative feedback synthesis & data-driven product tuning
• Built process to streamline ops within growing cross-functional team by instituting and configuring Notion for cross-team task & timeline/delivery management
• Vetted most synergetic 3rd party tech/product partners, tools/platforms on tight budget
• Worked closely with Founder/CEO on product roadmap, go-to-market strategy and revenue models for PWA and mobile apps

• Worked closely with Founder, software and hardware Developers, Designers and Customer Service on remote, asynchronous team, to drive product strategy and implementation, communicating via Asana & Loom
• Led redesign, testing, launch and enhancement of successful React Native mobile app, improving post-launch engagement by 50%
• Defined user pain-points through qualitative and quantitative research, and transformed into user stories for both designers and engineers
• Transformed development methodology from Waterfall to Agile/Kanban, noticeably improving productivity and streamlining workflow
• Identified market opportunities and validated market fit through competitive analysis
• Pinpointed resource gaps and found Dev / Design resources to successfully fill them

• Identified new user personas through quantitative and qualitative market research, and led ideation and implementation of usable products catering to these
• Partnered with PhDs, RDs and DOs to launch RP Diet Coach app and RP Health sister site, helping develop all RP Health products
• Personally funded discovery and design of mobile diet app emphasizing physical and mental health, and got buy-in for development from Chief Strategy & Science Officers and Chief Physician
• Influenced Executive Team on development roadmap, biz dev partnerships, build or buy decisions, and product positioning
• Spearheaded digital transformations of site, email and marketing products, including website rewrite resulting in 20% revenue growth
• Supervised and mentored engineers, designers and data scientists in product development, launch strategy and ongoing optimization
• Selected and managed integration of Ecommerce SaaS solutions: cart abandonment, ratings and reviews, programmatic advertising, etc

• Hired, onboarded and supervised 20+ in-house and remote developers
• Aligned all teams around product roadmap of 2-sided marketplace (travel deal providers and publishers)
• Assessed and brought in big data, AI/ML solutions, ex: Sailthru (ESP), Elasticsearch, IBM Watson, Lotame (DSP)
• Ensured timely, high quality delivery and smooth rollout of custom websites, CMS tools, APIs, and iOS/Android native mobile app
• Led Engineering and Dev Ops in solving business problems through custom development, scaling, instrumentation and SaaS solutions
• Negotiated costs/SLAs and steered implementation of SaaS solutions
• Appraised executive team and Board of Directors of tech COGS, partnerships and achievements
• Designed multivariate testing, directed feature tuning to improve KPIs

• Owned discovery, implementation and post-production optimization of features geared towards maximizing clients' ROI
• Compiled technical requirements from external partners and in-house marketing, sales and content teams, and supported tech implementation
• Created detailed wireframes to help developers visualize requirements
• Managed multiple concurrent, complex development and dev ops initiatives through software/product development lifecycle

• Tested all bug fixes, enhancements and new product builds end to end, identifying bugs, making enhancement recommendations, and ensuring browser/device compatibility
• Increased dev productivity by 30% through prioritization/parallelization of backlog via Agile/Kanban PM tools (Jira, Pivotal Tracker, Trello, etc)
• Communicated development statuses, blockers and technical approach tradeoffs to Business teams, relaying their feedback back to Tech

• Met with clients to define project scope, deadlines and requirements, and communicated to digitization process managers in developing countries
• Wrote comprehensive specs enabling manual conversion of client's physical materials to digital format
• Served as liaison between client and digitization team, to ensure client satisfaction, and further DDD's mission of creating rewarding jobs through non-profit impact sourcing
• Oversee digitization process by Southeast team, ensuring client's priorities were being executed, on deadline and within budget
• Provided project status updates in client-facing meetings

• Delivered technical specs for conversion of XML, JSON & ASCII
  electronic data feeds from periodicals, trade & scientific journals
• Supported India-based IBM development team through coding of scripts translating customer feeds into ProQuest's internal data structure
• Fostered relationships with electronic publishers: New York Times, Time Inc, NHS, etc

Minor: Psychology