Sonia Laouini

• Achieved Top Sales Associate status for 8 consecutive quarters (2022–2024), consistently exceeding leasing targets by implementing data-driven sales strategies and leveraging CRM tools to nurture leads.

• Played a key role in a high-profile lease-up property, contributing to rapid occupancy growth and brand positioning in a competitive market.

• Managed full leasing cycle from lead qualification to closing, handling 200+ inbound and outbound inquiries monthly via CRM and drip campaign tools.

• Built and maintained relationships with renters, local businesses, and stakeholders to foster partnerships and increase brand visibility.

• Spearheaded community initiatives and resident events that improved satisfaction, increased renewals, and enhanced overall reputation.

• Conducted regular market research and competitor analysis to advise marketing campaigns and pricing adjustments.

• Collaborated with cross-functional teams, including regional marketing and property operations, to optimize resident acquisition strategies.