Sonny Shipp
Madisonville,LA
Summary
I have 25+ years of editorial and publishing experience in the sports industry, serving multiple roles from publisher to senior editor, with major media companies.
Overview
25
25
years of professional experience
Work History
Publisher, Senior Editor
247Sports/Geaux247
Nashville, TN
06.2012 - 12.2025
- Introduced and validated the 247Sports brand in Louisiana as a start-up operation.
- Served various roles in the daily operation of one of the largest websites that covers LSU sports and recruiting, increasing membership by more than 200% in the first year.
- Built an engaging community that started at only five members and grew to more than 4,000 over a 4-year period.
- Cultivated and sustained relationships to deliver a quality product to our customers who drove sales.
- Developed and implemented content planners that ensured alignment with our national strategic goals and financial health.
- Streamlined content curation processes, increasing value in customer satisfaction and employee retention.
- Established partnerships with local content producers that expanded our reach by 25%.
- Consistently communicated editorial and financial objectives and condition of the organization to senior management.
Publisher
Tiger Sports Digest/Scout.com
Seattle, WA
04.2005 - 05.2012
- Orchestrated financial and editorial strategies, resulting in a 20% reduction in operational costs and a 25% improvement in customer satisfaction scores from surveys.
- Increased VIP memberships more than 100% in Year 1 and 200% the following year.
- Implemented strategic planning initiatives for content production that increased revenue.
- Collaborated with instructors at the University of Louisiana Lafayette to establish an apprenticeship that provided a platform to showcase their communication skills.
- Designed tools and procedures to drive traffic on social media that led to increased sales and profit.
Gulf Coast Account Manager
EliteScoutingServices
Fort Lauderdale, FL
01.2010 - 05.2012
- Serviced college coaches' and administrators' recruiting needs in football.
- Streamlined recruiting process by facilitating communication between coaches and prospective student-athletes.
- Prepared, maintained, and delivered reports to clients that enabled them to spend more time on the coaching profession.
- Increased sales in my region from zero to 20 college clients.
Marketing
Your Other Warehouse/Home Depot
Baton Rouge, LA
01.2001 - 04.2005
- Designed special order catalogs for Home Depot corporate, specializing in premium plumbing products.
- Engaged with wholesale customers to assist in orders and increase sales volume.
- Established reporting procedure that streamlined ordering process and increased customer support satisfaction.
Education
Bachelor of Arts - Journalism And Mass Communication
University of Louisiana At Lafayette
Lafayette, LA12.1999
Skills
- Editorial Decisions, Curating Content, Community Building
- Customer Service, Relationship Building, Communicating Effectively
- Budgeting, Cost Reduction Strategies
- Content Scheduling, Creative Direction, Audience Engagement
- Strategic Planning, Team Leadership, Operational Efficiency
Timeline
Publisher, Senior Editor
247Sports/Geaux247
06.2012 - 12.2025
Gulf Coast Account Manager
EliteScoutingServices
01.2010 - 05.2012
Publisher
Tiger Sports Digest/Scout.com
04.2005 - 05.2012
Marketing
Your Other Warehouse/Home Depot
01.2001 - 04.2005
Bachelor of Arts - Journalism And Mass Communication
University of Louisiana At Lafayette