Sonya Barton

• Build and maintain strong business relationships with a sophisticated audience comprised of Plastic Surgeons, Dermatologists, COO's, Medical Directors and other healthcare professionals in aesthetics
• Revived a vacant territory after prior Area Manager was out on leave
• Planned, developed and implemented sales strategies to grow the territory
• Leverage cold calling, in-person visits, and referrals to build leads.
• Opened 25 new accounts in first year including top KOLs in the aesthetic space
• Increased revenue with existing customers by business planning, pull through strategy and consistent support

Sales, Marketing & Partnerships:

• Launch a first-in-class prescription treatment emphasizing an unmet need and building a category in aesthetics
• Create plans for successful integration and pull through
• Social Media strategy and support
• Presenter on National Sales Team Calls
• Collaborate with PR and Marketing team on initiatives to mobilize resources to translate ideas into action
• Develop Innovative sales solutions tailored to customer needs
• Plan and execute strategic VIP events and Masterclass dinners to increase brand awareness, education and sales

Performance:

• Consistently exceeded sales goals each quarter
• Closed high level accounts with high impact and impressions
• #1 in the LA Region for reorder run rates

Sales, Marketing & Partnerships:

• Oversee and manage key accounts, leveraging internal resources to strategize and impact growth opportunities.
• Expert in Pharmaceutical grade skincare: the need, purpose, mechanism of action, and results
• Manage sales cycle from identifying leads to contract. Following contract signatures, I manage account to sustain loyalty and success
• Drive account engagement with an innovative approach
• Balance multiple product offerings and initiatives
• Collaborate with PR and Marketing team on initiatives to mobilize resources to translate ideas into action.

Performance:

• Consistently exceeded sales goals 2021, 2020, 2019, 2018, 2017, 2016
• Build and maintain strong business relationships with a sophisticated audience comprised of Plastic Surgeons, Dermatologists, COO's, Medical Directors and other healthcare professionals in skincare
• Subject matter expert and sales trainer for new hires
• Plan and execute strategic events to nurture and build network

• Created go to market strategy for Coolsculpting and identified selling opportunities to increase sales in respective accounts
• Increased customer base by 300%
• Trained staff on utilization and safety protocols of Coolsculpting device

• Launched my own personal training business in Los Angeles -2008.
• Grew Client base from 0 to 35 clients in the first quarter by creating a "friends & family" incentive
• Retained 95% of original client base, consistently selling monthly packages and gained clients through customer testimonials and word of mouth
• Customized individual fitness plans based on customer goals and or physician directed health priorities
• Trained celebrities, professional athletes and pre and postpartum women

• Owned and operated a personal training company, working with clients in groups of 1-4 people
• Grew client base from 0 to 30 clients in the first quarter by creating a "Bring a Friend" incentive package.

• Creating marketing Collateral and managed promotional booths at local events.
• Increased exposure to the product by cold calling, sending mailers, appointing sponsorship