SOPHIA ROJAS

Analyze market trends to create branding assets for start-up's.

• Analyzed market trends and consumer insights to develop branding assets for 10+ startup clients.
• Support brand partnerships by collaborating with industry influencers, creating campaigns to increase following and revenue.
• Collaborate with cross-functional teams to achieve project goals, maintaining 100% on-time delivery and staying within budget.
• Building lasting communities, and ensuring authenticity of a brand is visible to its audience.

• Streamlined brand messaging by creating and maintaining a consistent visual identity across 5+ social media platforms, contributing to 30% increase in audience engagement.
• Supported influencer and partnership campaigns reaching 100K consumers and contributing to measurable audience growth.
• Executed 10-15 integrated marketing campaigns annually, driving brand awareness and customer acquisition.
• Created executive-ready presentations, trend analyses, and campaign reports used to guide strategies, brand decisions.
• Researched emerging consumer trends, identifying opportunities that informed campaign planning.

• Led cross-functional teams of 5-12 stakeholders to deliver 30+ creative and branding projects, annually.
• Drove company success by developing high-impact creative solutions for 20+ clients across 10+ industries.
• Served as primary point of contact for 20+ clients, managing project scope, budget, timelines, and deliverables from concept to launch.
• Assisted in producing strategic creative solutions for brands, helping drive audience growth, increasing engagement up to 35%.

• Trained 20+ staff on effective product storytelling through visual merchandising techniques and customer interaction.
• Assisted with special event planning and execution, incorporating creative visual elements to enhance the overall atmosphere and support promotional objectives, attracting 400+ attendees.
• Analyzed sales data to identify trends and adjust visual merchandising plans accordingly, maximizing revenue potential.
• Partnered with marketing team to align in-store promotions with wider advertising campaigns, creating cohesive brand experience.

• Assisted in developing content for social media platforms and online campaigns for a 1M+ audience.
• Coordinated with Marketing and PR teams, to support celebrity and high-profile events, ensuring seamless brand execution and brand alignment.
• Conducted market research using qualitative and quantitative methods, analyzing data to identify key consumer trends.
• Coordinated with vendors to secure promotional items, enhancing brand visibility at events.