Sophia Smirnova
Washington,DC
Overview
3
3
years of professional experience
Work History
Digital Marketing Associate
MedKnowledge
10.2022 - Current
- Tested and launched social media targeted advertising campaigns - increased CTR by 10% through continuous campaign testing and refinement.
- Created a new email campaign design, achieving a 12% increase in click-through rate.
- Raised customer satisfaction scores by 10 points through collaboration with the customer support team and the implementation of data-driven improvements.
Global Marketing Intern
DLL Group
06.2022 - 08.2022
- Conducted a customer experience research across DLL's branches, covering 8 countries over the course of 9 weeks. Analyzed the results and presented a report to the marketing team.
- Conducted 3 email marketing campaigns by creating content, coordinating with the sales department, pre-testing and launching campaigns on the Salesforce Marketing Cloud platform.
- Assisted the sales team in preparation for international sales meetings by researching information on over 20 potential clients.
Marketing Intern
Nestlé, Cereal Partners Worldwide LLC.
04.2021 - 08.2021
- Assisted the marketing team in creating 2 digital marketing campaigns for Nestlé cereal brands.
- Presented regular social listening reports to brand managers, providing insights and recommendations on adjusting digital strategies (both media plans & creatives), which resulted in a 17% growth in positive brand mentions.
- Participated in 3 international conferences and presented relevant insights to brand managers.
- Coordinated a zero-budget qualitative shopper research on breakfast cereals, personally conducted 3 deep-dive shopper interviews, analyzed the results and prepared a final report which was used in designing a quantitative research.
- Translated and adopted website content for a catalog of over 20 product pages and blog articles.
Education
Bachelor's degree in Sociology -
Higher School of Economics (HSE)
06.2023
Skills
- Google Analytics
- R (programming language)
- Salesforce Marketing Cloud
- Targeted Advertising
- Email Marketing
- Microsoft Excel
- Communication
- Time-management
- Multitasking
- Attention to detail
Volunteer Experience
- Big Brothers Big Sisters, 07/2020 - 09/2020, Participated in research on the forms of orphanage support by transcribing and analyzing interviews with children living in foster homes.
- The Franklin Institute, Philadelphia, PA, 06/2018 - 09/2018, Volunteered at the Franklin Institute Discovery Camp as a Counselor-In-Training.
Timeline
Digital Marketing Associate
MedKnowledge
10.2022 - Current
Global Marketing Intern
DLL Group
06.2022 - 08.2022
Marketing Intern
Nestlé, Cereal Partners Worldwide LLC.
04.2021 - 08.2021
Bachelor's degree in Sociology -
Higher School of Economics (HSE)
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