Sophia Trudeau
Versiti
4
years of professional experience
Experienced with managing and executing marketing campaigns efficiently. Utilizes exceptional communication and organizational skills to coordinate between teams and stakeholders. Track record of creating impactful content and driving brand growth through innovative strategies.
Work History
Promotional Marketing Coordinator
1 Year 1 Month- Executed multi-state promotional marketing campaigns in five states.
- Manage promotional merchandise from sourcing and design through production and fulfillment.
- Coordinate donor promotions, incentives, sweepstakes, and loyalty programs.
- Collaborated with vendors to optimize pricing, timelines, inventory management, and distribution processes.
- Analyze campaign data to track performance and inform marketing decisions.
- Partner with vendors on pricing, timelines, inventory, and distribution.
- Manage the promotional calendar, ensuring campaigns are aligned across all five states.
- Oversee campaign deadlines, approvals, and deliverables to ensure timely execution.
- Coordinate creative assets across digital, email, social, and video channels.
- Collaborate with cross-functional teams to execute integrated marketing initiatives.
- Support large-scale initiatives, including Mission O, to drive targeted donor participation based on blood supply needs.
- Created internal communications to inform teams about current and upcoming promotions, ensuring alignment and awareness.
- Lead internal trainings and provide resources to educate teams on promotional programs and execution.
- Support High School and University Leaders for Life, Account Representative Referral, and Blood Drive Coordinator programs.
- Ensure promotional campaigns and materials adhere to brand standards.
- Develop concepts and oversee execution of HUB promotional videos for paid and organic social media campaigns.
Events / Marketing Intern
1 Year- Assisted in organizing the International Fireworks Event.
- Coordinated merchandise orders and ticket sales to enhance event accessibility.
- Managed itineraries for influencers and travel writers.
- Developed blog content and managed website listings using CMS and CRM to improve online engagement.
- Created blog content and managed website listings using CMS and CRM.
- Collaborated with the team; participated in meetings.
- Reviewed and corrected errors in yearly magazines.
- Collaborated with the team, participated in meetings.
- Creatively came up with new ideas to write about.
- Communicated via email with local businesses to explore potential collaborations.
Retail Associate
2 Years 7 Months- Greeted and assisted customers with product inquiries, enhancing shopping experience and driving sales.
- Provided in-depth knowledge of jewelry collections, facilitating informed customer decisions.
- Hosted Color Bar parties and assisted with jewelry customization.
- Processed transactions and packaged shipments efficiently, ensuring accurate inventory management.
- Maintained store cleanliness and organization.
Education
Bachelor's Degree - Communications, Public Relations and Advertising
- Delta Zeta Member
- Deans list 2025
High School - Communications
Skills
Campaign management
Campaign execution
Data analysis
Content strategy
Social media marketing
Donor engagement
Donor experience
Inventory management
Brand strategy
Stakeholder collaboration
Internal training
Microsoft Excel
Canva
Mailchimp
Basecamp and Wrike
Timeline
Promotional Marketing Coordinator
Versiti
07.2025 - CurrentRead More
Retail Associate
Kendra Scott
01.2024 - 2025Read More
Events / Marketing Intern
Traverse City Tourism
01.2023 - 01.2024Read More
Grand Valley State University
Bachelor's Degree from Communications, Public Relations and Advertising
Read More
Traverse City Central High School
High School from Communications
Read More