Sophie Hart Bransford
New Bern,North Carolina
Summary
Goal-oriented marketing expert with natural talents in developing and implementing successful strategies, driving profits, increasing market shares and strengthening customer dominance. Hardworking, performance-oriented leader offering proven expertise in project development, team supervision and campaign enhancement. Prepared to bring 7+ years of progressive experience and take on challenging position with opportunity to make lasting impact on company and customer success.
Overview
11
11
years of professional experience
1
1
Certification
Work History
Marketing & HR Manager
Palmetto Parking
08.2022 - Current
- Created company brand messaging, collateral materials, customer events, promotional strategies, and product commercialization.
- Developed and implemented marketing strategies to use for launches, rebranding campaigns and promotions.
- Researched developing trends to stay updated with new ideas and marketing practices.
- Used data analytics to track lead generation campaigns and improve quality.
- Performed market segmentations, targeting and positioning for each product line.
- Manage and compile sensitive data with accuracy and integrity
Marketing & Data Specialist
Tropical Tapestry
09.2017 - 08.2022
- Created company brand messaging, collateral materials, customer events, promotional strategies, and product commercialization.
- Developed and implemented marketing strategies to use for launches, rebranding campaigns and promotions.
- Researched developing trends to stay updated with new ideas and marketing practices.
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Collect and validate data against quality standards to eliminate irrelevant information.
- Scanned documents and saved in database to keep records of essential organizational information
- Ran essential daily, weekly and monthly KPI metric reports from compiled data.
Account Executive
CBS Radio
01.2015 - 09.2017
- Built and strengthened relationships with new and existing accounts to drive revenue growth.
- Qualified leads, built relationships and executed sales strategies to drive new business.
- Executed successful sales strategies to convert leads into customers.
- Resolved issues promptly to drive satisfaction and enhance customer service.
- Stayed up-to-date on emerging industry and product standards and trends to revitalize accounts.
Marketing & Wholesale Manager
Hard Night Good Morning Skincare
04.2013 - 01.2015
- Created company brand messaging, collateral materials, customer events, promotional strategies, and product commercialization.
- Developed and implemented marketing strategies to use for launches, rebranding campaigns and promotions.
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Maintained documentation, detailing assignments, in-progress work and completed project milestones.
Education
Bachelor of Science - Marketing
Southern Methodist University
Dallas, TX05.2013
Skills
- Manager Coaching and Training
- Brand-Building Strategies
- Campaign Management
- Corporate Communications
- Customer Relationship Management
- Wages and Salary
- Conflict Resolution Tactics
- Payroll and Benefits Administration
- Confidential Document Control
- Microsoft Office Suite
- Analytical and Critical Thinking
- Data Evaluation
- Performance Management
- Complex Problem-Solving
- Excellent Verbal and Written Communication
- Organization and Time Management
Certification
Licensed Notary
Timeline
Marketing & HR Manager
Palmetto Parking
08.2022 - Current
Marketing & Data Specialist
Tropical Tapestry
09.2017 - 08.2022
Account Executive
CBS Radio
01.2015 - 09.2017
Marketing & Wholesale Manager
Hard Night Good Morning Skincare
04.2013 - 01.2015
Bachelor of Science - Marketing
Southern Methodist University
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