Spencer Tuckerman
Cincinnati
Summary
Dynamic digital media professional with a proven track record at the University of Cincinnati Athletics. Expert in social media strategy and creative content, driving engagement through innovative storytelling. Proficient in analytics reporting and graphic design, leveraging Adobe Creative Cloud to enhance brand presence and connect with diverse audiences.
Overview
8
8
years of professional experience
Work History
Director, Social Media & Creative Content
University of Cincinnati Athletics
07.2024 - Current
- Expanded upon my previous role in the department by taking on additional managerial duties and expanded oversight of GoBearcats.com
- Spearheaded the department's website vendor move, from Sidearm to WMT, meeting an aggressive deadline
- Assisted in the transition from Paciolan to Ticketmaster
Director, Digital Media & Strategy
University of Cincinnati Athletics
09.2019 - 07.2024
- Oversaw department social media strategy while working directly with @gobearcats and @gobearcatsmbb accounts
- Managed GoBearcats.com, the department's official website
- Oversaw staff photographer role as well as the department's photography student intern program
- Led storytelling efforts on historic items such as men's basketball's "The Cats" throwback uniforms, Nippert Stadium's 100th anniversary and annual Black History Month celebrations
- Operated the #1 main athletics Twitter account in the country by engagement during the 2021 football season
Digital Designer
Mills James
06.2017 - 09.2019
- Served as the primary website manager and digital designer for one of the region's largest creative agencies
- Oversaw a website redesign
- Led internal communication design for 150 employees
- Assisted with writing and design for RFP processes, as needed
Education
Bachelor of Arts - Electronic Media
University of Cincinnati
Cincinnati, OH12-2015
Skills
- Social media strategy and content creation
- Creative writing
- Copywriting
- Analytics reporting
- Graphic design
- Adobe Creative Cloud
- HTML CSS
Timeline
Director, Social Media & Creative Content
University of Cincinnati Athletics
07.2024 - Current
Director, Digital Media & Strategy
University of Cincinnati Athletics
09.2019 - 07.2024
Digital Designer
Mills James
06.2017 - 09.2019
Bachelor of Arts - Electronic Media
University of Cincinnati
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