Stacey Clark-Peck
Knoxville,TN
Summary
Charismatic Associate Director of Development with extensive experience in effective marketing, non-profit fundraising, volunteer recruitment, budget management and organized event planning. Experienced professional who communicates effectively with target audiences through strategic brand management and tactful campaigns.
Overview
20
20
years of professional experience
Work History
Associate Director of Development
American Cancer Society
Knoxville, TN
01.2023 - Current
- Lead a team of five employees in East Knoxville to achieve a portfolio goal of $2.2-million.
- Cultivate strong relationships with board members, donors, prospects and philanthropic community to keep institution's financial needs in forefront.
- Plan, mobilize and manage development programs that attracted record-setting donations for the American Cancer Society, allowing unprecedented expansion of services.
- Foster donor confidence by tracking and charting corporate accomplishments.
- Lead end-to-end event planning process through meetings, walk-throughs and day-of execution.
- Organize resources for events for the following events: Knoxville Hope Gala, Men Wear Pink of East Tennessee, Making Strides Against Breast Cancer, Sporting Clays of TN, Celebrity Waiters of Jefferson County, and Relay For Life.
- Secure event sponsorships and auction items for charitable initiatives.
- Negotiate with vendors to achieve most favorable terms.
- Develop diagrams and floor plans with event setup requirements.
- Lead site walk-through and meetings prior to event to go over checklists and delegate assignments to staff.
- Coordinate vendors, timelines and budgets for events.
Senior Development Manager, 2019 CEO Club
American Cancer Society
Knoxville, TN
05.2019 - 12.2023
- Oversaw campaign planning, budget forecasting and volunteer recruitment.
- Coordinated with volunteer leaders to execute effective and successful fundraising events for the American Cancer Society.
- Collaborated with volunteers to maximize event satisfaction, streamline event activities and decrease expenses with an ultimate goal to increase funds for the American Cancer Society mission.
- Strived to surpass event goals. In 2017, increased campaign totals for the Knoxville Hope Gala from $190,000 to just over $300,000. Expanded portfolio growth by 12% in 2018 with a $30,000 increase for the Knoxville Relay For Life and $10,000 increase for the Hope Gala. Since then, continued to grow the Hope Gala, raising $370,000 in 2019, $477,000 in 2021 and over $1,000,000 in 2022. Since taking over the management of the Hope Gala, the event has not only seen an increase in fundraising potential, but increased popularity amongst influential leaders in the Greater Knoxville-area.
- Served as a lead mentor for the Tennessee Development Team. Responsibilities include, but are not limited to: host statewide collaboration calls for development team, represent Tennessee during cross-state fundraising efforts, serve as a primary leader on "TN Fun Team" for the collaboration and execution of statewide conferences, act as GiveSmart liaison, help guide incoming staff etc.
- Utilized contact base to recruit volunteers for corporate partnerships and ACS sister events: Real Men Wear Pink, Go For Gold, Researchers, Making Strides Against Breast Cancer and Coaches vs Cancer. In 2020, organized the launch of a region-wide Kendra Scott Giveback Weekend to benefit the American Cancer Society locations of Indiana, Illinois, West Virginia, Ohio, Kentucky, Michigan and Tennessee.
- Developed and launch new campaigns with volunteers to increase funds for the organization, while also improving community knowledge about the services of the American Cancer Society. In 2019, launched the first-ever, Women's Coalition Against Cancer (WCAC), a group primarily made-up of ladies who attend gala and have a passion to use their network-base in increasing funds for Knoxville-area events.
- Worked with ACS-CAN volunteers and state representatives to help increase cancer funds and initiatives.
- 2019: Q2 All Regions Club
- 2021: Executive Leadership Development Program (ELDP) Graduate, Q4 All Regions Club, National Event of the Year Nominee, National Volunteer-Staff Partnership Nominee, Highest Per Capita Event in 7-state region
- Served on the National Field Facilitation Team, assisting the American Cancer Society National Team with the overall training and development of new and tenured employees.
Community Manager
American Cancer Society
Knoxville, TN
08.2015 - 05.2019
- Served as the primary event manager for the Knoxville Hope Gala & local Relay For Life events, the largest organized charity in the world to fund cancer.
- Networked in assigned territory to generate leads for volunteers, team fundraising and sponsorship dollars. In the fall of 2017 and 2018, won ACS Sponsorship Fall Fundraising Challenges.
- Cultivated productive relationships with key Relay For Life accounts and individual volunteers.
- Trained, managed and mentored volunteers in recruitment and fundraising.
- Directed strategic initiatives to achieve financial goals and increase volunteer commitments from cancer survivors and caregivers.
- Organized and executed major community-wide events for Relay For Life in the counties of Roane, Anderson, Blount, Loudon, Knoxville and the University of Tennessee, all while successfully increasing event exposure, participation & overall experience.
- Created new fundraising opportunities and strategies, from concept to completion, resulting in increased event exposure & improved participation.
- Organized and lead meetings with Community Event Leadership Teams to review event progress and proposed plans to reach financial goals.
- Collaborated with media outlets to promote Relay For Life & The Hope Gala.
- Produce engaging online marketing campaigns through Facebook & Relay webpages.
Marketing Manager
STC Management
Knoxville, TN
11.2010 - 06.2015
- Boosted new client traffic by 30% in Spring 2011 by introducing Sun Tan City to new cutting-edge marketing strategies.
- Through strategic account management, led a targeted annual branding and high frequency marketing campaign for over 69 Sun Tan City locations in the Southeast and Midwest.
- Raised brand awareness through consistent marketing efforts and product campaign launches.
- Cultivated and managed partnerships with key clients, vendors and community partners.
- Handled media purchasing with all media outlets, including but not limited to radio, outdoor, television, shard mail, direct mail, digital and social media.
- Compared agency and vendor marketing expenses against established budgets.
- Coordinated with internal business divisions, agency partners and local vendors to guarantee on time, cost-effective delivery of all marketing and communication materials.
- Managed project deadlines and monitored milestones through their completion stage. In addition, tracked their overall success by analyzing their cost per acquisition, net gain and final ROI.
- Collaborated with production team to coordinate effective advertisements and promotions.
- Proofed and approved the production and printing drafts of promotional materials.
- Supplied marketing expertise to all company departments.
- Planned and organized seminars, meetings, retreats and other staff functions.
- Conducted market and public opinion research related to the company's reputation and positioning among key audiences.
- Monitored competitor activity.
Manager of Regional and Federated Campaigns
United Way of Greater Knoxville
Knoxville, TN
04.2008 - 11.2010
- Lead Staff Person for the Smoky Mountain Regional Combined Federal Campaign.
- Increased campaign dollars from donors during the 2008-2009 Economic Crisis.
- Managed Federal, State, Agency and Communication Accounts.
- Planned successful campaign kick-offs, victory celebrations and other special events.
- Created and organized the production of marketing materials for the Smoky Mountain Federal Campaign.
- Established a Young Feds Program, "The Stars & Stripes Society" to increase donor dollars from young professionals.
- Analyzed Annual Federal Campaign Budget and developed strategies for effective ways to decrease overhead costs.
- Acted as a consultant to neighboring United Way boards by attending their monthly meetings to discuss campaign goals, fund-distribution and budget management.
- Led annual training sessions to help educate volunteers on how best to assist United Way in increasing campaign dollars.
- Collaborated with all departments in developing new initiatives to increase brand awareness and pledge participation.
People Manager
Abercrombie & Fitch DBA Hollister Co.
Knoxville, TN
09.2007 - 04.2008
- Effectively managed 80-plus employees.
- Lead Knoxville-area Recruiter for the company's Fresh Face Program.
- Managed all HR functions of the store, including but not limited to, recruitment, hiring, firing, training and employee/client theft.
- Recommended merchandise based on customer wants and needs.
- Managed all point of sale opening and closing procedures.
- Replenished floor stock and processed shipments to ensure product availability for customers.
- Computed sales prices, total purchases and processed payments.
- Maintained knowledge of current promotions, policies regarding payment and exchanges, and security practices.
Account Executive
Journal Broadcast Group
Knoxville, TN
05.2006 - 08.2007
- Served as the lead account representative for both recruitment and college targeted businesses.
- Wrote radio scripts and assisted in production copy.
- Created sales proposals and correspondence, while working closely with company executives to identify new business opportunities and securing partnerships.
- Delivered exceptional account service to strengthen customer loyalty.
- Prepared and negotiated sales contracts.
Education
Bachelor of Science - Journalism & Electronic Media, Summa Cum Laude
University Of Tennessee
2006
High School Diploma -
Peninsula Catholic H.S.
2003
Skills
- Budget planning and tracking
- Skilled negotiator
- Articulate public speaker
- Special event planning
- Media relations
- Strategic media placement
- Non-profit fundraising
- For-profit sales
- Sponsorship sales
- Volunteer recruitment
- Excel enthusiast
- Salesforce power user
- Excellent written and verbal communicator
- Multi-media marketing
- Brand development
- New customer acquisition
- Direct marketing campaigns
- Project management
- Deadline-driven
- Enthusiastic team player
- Exceptional multi-tasker
- Organized and efficient
- Account management
- Knowledge of market trends
- Coordinating workshops
- Employee onboarding
- Social media
References
- Lee Kite, Strategic Director of American Cancer Society (former NCR) - lee.kite@cancer.org
- Brian Quinley, 2019 American Cancer Society (ACS) Hope Gala Chair - C. 865.566.8573
- Connie French, President of Knoxville Advisory Council for ACS - C. 865.803.1652
- Sean Hennessy, former CFO of Sun Tan City - C: 865.406.0575
- Leslie Huffine, personal friend- C: 865.660.6325
Timeline
Associate Director of Development
American Cancer Society
01.2023 - Current
Senior Development Manager, 2019 CEO Club
American Cancer Society
05.2019 - 12.2023
Community Manager
American Cancer Society
08.2015 - 05.2019
Marketing Manager
STC Management
11.2010 - 06.2015
Manager of Regional and Federated Campaigns
United Way of Greater Knoxville
04.2008 - 11.2010
People Manager
Abercrombie & Fitch DBA Hollister Co.
09.2007 - 04.2008
Account Executive
Journal Broadcast Group
05.2006 - 08.2007
Bachelor of Science - Journalism & Electronic Media, Summa Cum Laude
University Of Tennessee
High School Diploma -
Peninsula Catholic H.S.