Stacye Langford
Powder Springs,GA
Summary
Accomplished advertising professional with over 23 years of experience driving consumer engagement and enhancing brand image to generate revenue. Led Ad Operations teams and campaigns resulting in positive feedback and exponentially increased interaction from target audience members. Team player with strength in coordinating with colleagues and industry experts to manage successful advertising work.
Overview
20
20
years of professional experience
1
1
Certification
Work History
Manager, Ad Operations
The Weather Channel
2018.01 - Current
- Maximized revenue potential by spearheading a high-performing team of Sr. Ad Operations Specialists and maintaining an error rate less than 0.02%.
- Assisted the Director of Ad Operations in establishing a department culture that promotes professional growth and development, prioritizes teamwork and collaboration, and fosters a positive and energized work environment.
- Recruited and instructed department staff, evaluated performance metrics and salaries
- Provided accurate and timely management reports.
- Collaborated with the Director of Advertising Operations to implement continuous process improvements aimed at optimizing customer service levels while reducing costs and increasing operational efficiency
- Evaluated departmental policies and processes to optimize revenue generation and loss reduction
- Provided guidance and instruction to ensure smooth adoption of new processes.
- Created functional show Clocks & Formats that aligned with the requirements of various Departments in order to increase revenue and fulfill contractual obligations.
- Cultivated amicable relations with internal and external customers, crafting effective strategies to address their specific needs
- Trouble shooting Traffic system issues as needed to ensure timely publication of daily logs
- Supported the professional growth and strategic direction for a team of experienced professionals.
Traffic Specialist
Millenia 3
2016.03 - 2018.01
- Worked on all advertising campaigns for nine networks.
- Maintained accurate commercial inventory in digital library, managed digital delivery library
- Entered all promotional campaigns for all nine Discovery Network channels
- Worked closely with the Discovery Marketing Strategist with any and all marketing projects and on air changes daily
- Traveled twice a year to the clients headquarters in Maryland, to discuss any changes and requirements the client needed from Millenia 3, to enhance the visibility of all cross channel campaigns
- Always a support to all Traffic Specialists on the team, always understood the importance of drive and perfection within Millenia 3 and that supported client retention within the organization.
Traffic Team Lead
The Weather Channel
2007.08 - 2016.03
- Efficiently oversaw a team of six, carefully managing commercial inventory to ensure accurate on-air log preparation and maintenance.
- Optimized cross-functional communication with vendors and internal teams, resulting in the successful execution of advertising campaigns
- Utilized proprietary software systems to efficiently schedule inventory, maximize station revenue, and ensure timely completion of affidavits.
- Successfully managed the reconciliation of commercial logs, partnering with the accounting team to ensure accurate month-end billing
- Contributed to customer service and quality control by performing assigned departmental tasks.
- Proficiently handled accounts for team members while performing various clerical and administrative functions for the Traffic Department
- Worked closely with the Pricing and Inventory Department to ensure maximum revenue generation which resulted in a 0.02% error rate.
Production Coordinator
Comcast Sports
2004.07 - 2007.08
- Maintained productive relationships with various regional sports associations and marketing groups, generating greater brand visibility
- Managed all aspects of monthly invoicing
- Worked closely with the sales team to streamline contract entries and revisions.
- Assisted with program and segment time entries in the programming department
- Performed daily execution of programming and commercial logs for three distinct networks.
Education
Masters of Leadership Management - Leadership
Shorter College
Rome, GA12.2008
Bachelor of Arts - Mass Communication Radio, Television and Film
Clark Atlanta University
Atlanta04.1995
Skills
- Microsoft Excel
- Microsoft Word
- Microsoft Powerpoint
- WideOrbit Network and WHAT'S ON APP
- Google Sheets and Google Workspace
- Actus
Personal Information
Title: Manager of Ad Operations
Certification
- Change Management Foundations LinkedIn Learning 4/19/2002
- Coaching Yourself through the Ambiguity LinkedIn Learning
of Leading 3/22/2022 - The Key to Good Communication: Your Audience LinkedIn Learning 4/12/2022
- Leadership Management 12/2008
Hobbies
Outdoor Recreation allows me to feel a sense of accomplishment.
Traveling moves me out of my comfort zone and allows me to embrace spontaneity and adventure.
Volunteering and caring for others reduces my stress and gives me the opportunity to meet new people and learn new skills.
Timeline
Manager, Ad Operations
The Weather Channel
2018.01 - Current
Traffic Specialist
Millenia 3
2016.03 - 2018.01
Traffic Team Lead
The Weather Channel
2007.08 - 2016.03
Production Coordinator
Comcast Sports
2004.07 - 2007.08
Masters of Leadership Management - Leadership
Shorter College
Bachelor of Arts - Mass Communication Radio, Television and Film
Clark Atlanta University
- Change Management Foundations LinkedIn Learning 4/19/2002
- Coaching Yourself through the Ambiguity LinkedIn Learning
of Leading 3/22/2022 - The Key to Good Communication: Your Audience LinkedIn Learning 4/12/2022
- Leadership Management 12/2008
Similar Profiles
Tripp StephensTripp Stephens
Associate Producer at The Weather ChannelAssociate Producer at The Weather Channel
Kiah W. WardKiah W. Ward
Associate Production Technician at The Weather ChannelAssociate Production Technician at The Weather Channel
Igor KovalskyIgor Kovalsky
Senior QA Engineer at The Weather CompanySenior QA Engineer at The Weather Company