Animals and social media are two passion projects - I've donated time for a few online campaign ideas/photo shoots for local animal rescues, as well as running a social account for my own rescued raccoon
DANIELLE STEWART
Homer Glen,IL
Summary
Dynamic professional with over 10 years of experience in ad operations and marketing, including two years in management roles. Expertise in driving team collaboration and efficiency while consistently achieving measurable outcomes for clients. Passionate about strategic planning and process improvement, with a proven ability to enhance operational effectiveness and stand up new businesses. Eager to leverage my diverse skill set in a new role that values innovation and teamwork.
Overview
15
15
years of professional experience
Work History
Manager, Ad Operations
United Airlines
03.2024 - Current
- Joined team during start up of United's new media network, "Kinective Media" and played major role in it's successful launch
- Set up and launched initial omni-channel campaigns for the company, and documented process to allow additional hires to step into newly established support roles
- Hired and onboarded a full ad operations team, leading them to always look for the best ways to enhance campaign performance to ensure client satisfaction and repeat business for our "start up" within
- Managed and ran premium in flight inventory (pre-roll and display) across seatback screens and personal devices using the app in flight. During this process, was involved heavily in testing new software releases and working with our partner to help improve the software used as our ad server.
- Coordinated efforts between account management, product teams, ad ops, and various other internal teams to always have seamless communication and identify the spaces we had for improvements
- Launched floodlights on both United owned sites and client owned sites, allowing us to then track conversions for various activities and enhance our reporting capabilities for clients - as well as our knowledge of our own products
- Worked in multiple systems, including but not limited to: GAM, The Trade Desk, Yahoo, DV360, CM360, Vistar, Placements IO, Panasonic OneMedia, LiveIntent, Newton AI, BURT, as well as working with 3rd party tag vendors
Senior Campaign Manager
Vox Media
07.2022 - 02.2024
- Supporting major Big Tech clients to ensure all campaigns meet KPIs and deliver in full - Trafficking ads in GAM, assisting with builds on custom “Athena” and “Prelude” premium ads
- Troubleshooting tag discrepancies, including but not limited to VAST, DCM, 1x1’s, Sizmek, etc.
- Pulling Ad Hoc reports, with heavy focus on DV and MOAT metrics
- Setting up sponsorships/takeovers through custom targeting in GAM
- Setting up programmatic buys through GAM and troubleshooting with client when needed - Keeping track of available inventory and optimizing orders to increase performance - Set up and scheduled email sends in Sail Thru
- Working with various internal teams during pre- and post-sale process for anything needed
- Also 2020-2021
Senior Campaign Manager
Macy’s
07.2021 - 07.2022
- Handling all post sale items across digital media buys for Macy’s via Google Ad Manager (GAM)
- Optimizing campaigns for delivery and performance
- Working with multiple outside agencies to ensure Social, Programmatic and Sponsored Product ads are performing to KPI benchmarks and delivering to plan
- Confirming sponsorships and site POV’s are tagged correctly to appear onsite
Account/Campaign Manager
MommyPoppins.com
01.2019 - 01.2020
- Assisting sales in pre-order strategy and campaign set up
- Working with Ad Ops Associate to ensure creative is to spec and goes live as scheduled
- Reaching out to clients for creatives due for all upcoming campaigns
- Daily pacing and monitoring of live campaigns
- Confirming sponsorships and preventing overbooking/oversold inventory
Digital Campaign Manager
Triad
01.2015 - 01.2019
- Supporting and running Walmart.com’s online advertising programs for key partners - Managing and optimizing large campaign workload to ensure desired KPIs are achieved
- Loading creative (static and 3rd party tags) into GAM, Mediamind and LiveIntent - Assisting finance team with trouble shooting any billing errors or discrepancies - Confirming lockouts to ensure accurate delivery, including during high revenue holiday season
Digital Ad Campaign Specialist
Chicago Tribune/Tribune Media
01.2011 - 01.2014
- Prioritizing multiple campaigns in fast paced, deadline-oriented environment across several online markets
- Performing all pre- and post-sales support – including campaign launches, troubleshooting, reporting/pacing and billing
- Loading creative into various ad servers such as CheetahMail & DCM
- Set up and monitoring of all creative types (including 3rd party tags)
- Working with in house teams to edit creative as needed
Education
AAS - Criminal Justice
Richard J. Daley College
ChicagoSkills
- Troubleshooting ad tags – including 4th party pixels
- Team leadership
- New hire training and development
- GAM, Programmatic & DOOH ad serving
Interests
Timeline
Manager, Ad Operations
United Airlines
03.2024 - Current
Senior Campaign Manager
Vox Media
07.2022 - 02.2024
Senior Campaign Manager
Macy’s
07.2021 - 07.2022
Account/Campaign Manager
MommyPoppins.com
01.2019 - 01.2020
Digital Campaign Manager
Triad
01.2015 - 01.2019
Digital Ad Campaign Specialist
Chicago Tribune/Tribune Media
01.2011 - 01.2014
AAS - Criminal Justice
Richard J. Daley College