Stella Esparza
Hotel Sales Director
Euless,TX
Summary
Proven leader in hospitality sales and operations, adept at Salesforce and Opera Administration, with a track record of expanding market share and fostering robust client relationships at MCR Hotels. Spearheaded initiatives, demonstrating exceptional strategic planning and interpersonal skills.
Overview
31
31
years of professional experience
Work History
Dual Director of Sales
MCR Hotels / Hampton Inn & Suites, TRU/Home2
01.2022 - Current
- Expanded market share within existing accounts.
- Located potential business clients compatible with hotel's strategic objectives.
- Engage in rate strategy evaluation to boost market presence.
- Engaged actively in catering sales strategies to enhance hotel profitability.
- Expanded client awareness by highlighting accommodations across various locations.
- Managed property client issues and fostered strong client connections.
Dual Director of Sales
Holiday Inn Express & Suites & Candlewood Suites
10.2020 - 12.2021
- Managed revenue-generating initiatives focused on group and meeting space reservations across dual hotel properties.
- Handled lead bids in Meeting Broker, Lanyon, and CVENT.
- Engage in department and sales-related meetings.
- Collaborated with City of Farmers Branch venue housing program.
- Updated market trends to stay competitive.
Director of Sales
Holiday Inn
07.2020 - 10.2020
- Facilitated operational support for IHG properties.
- Directed sales and catering department initiatives.
- Ensured compliance with inspection criteria, leading to a passing result during leadership transition.
- Achieved IHG certification in the Housekeeping Department.
Director of Sales & Catering
Doubletree by Hilton
03.2019 - 03.2020
- Oversaw strategic coordination of sales and catering department initiatives.
- Partnered with FB Director to launch a complete in-house catering initiative, yielding upwards of $200k over a six-month period.
- Collaborated with Hilton's Sales Department on upgrading Delphi FDC System.
Hilton Garden Inn Las Colinas
08.2017 - 03.2019
- Generated sales revenue by conducting outside sales calls and telemarketing.
- Increased market engagement of Catering Business from Thursday to Sunday itineraries.
- Participate in trade exhibitions, local gatherings and professional conferences.
- Cultivated partnerships with Greater Irving Hispanic Chamber, Las Colinas Chamber of Commerce, and Irving Convention Bureau.
Community Manager
Spectrum Association Management
07.2015 - 02.2017
- Managed seven Homeowner Association Board portfolios.
- Completed end-of-month financial statements, collections, and budget reports for seven portfolios.
- Provided resolution-focused support for homeowner queries about financial assessments and community guidelines.
- Facilitated effective communication with Board Attorney regarding community issues related to collections, violation enforcements, and foreclosures.
Task Force Director and Sales & Catering
PHM Hospitality
01.2008 - 07.2015
- Provided strategic consulting services to enhance operational efficiency in the hospitality sector.
- Directed restructuring of Hotel Sales & Catering offices.
- Managed representation of diverse hotel brands across various market segments including full service, limited service, extended stay, casino, and resort.
- Developed community relations by engaging with local Chambers and Convention Bureaus.
- Gained comprehensive sales and catering experience within renowned hospitality brands including Marriott, Hilton, Hyatt, and IHG.
Task Force Director of Sales
La Quinta Inn & Suites LLC.
Dallas, TX
10.2005 - 01.2008
- Represented VP of Sales during travels across US market.
- Monitored corporate-owned hotels and implemented restructuring strategies.
- Provided expertise in enhancing sales efforts through targeted training and closing techniques.
- Support operations by auditing local and national account listings in property software.
- Managed opening promotions, covering 261 guestrooms and 5,000 sq ft event space.
Regional Sales Manager
La Quinta Inn & Suites LLC.
Dallas, TX
02.2002 - 10.2005
- Managed operations for thirteen hotels within DFW-Texarkana AR territories.
- Consistently surpassed $1 million in annual sales goals over a three-year period in DFW-Texarkana AR region.
GM Trainee
Budget Suites
Dallas, TX
10.2000 - 06.2001
- Engaged in comprehensive job operations training.
- Oversaw daily and weekly accounting operations.
- Supported operations in Housekeeping.
- Contributed to arranging rotating schedule for DFW hotels.
Sr. Sales Mgr.
Holiday Inn
Dallas, TX
05.2000 - 10.2000
- Help develop approaches for acquiring transient business.
- Assisted in development of Corporate Group division.
- Assumed responsibility for weekend General Manager duties on a rotational basis.
Director of Sales
Red Roof Inn
San Antonio, TX
01.1994 - 12.1999
- Implemented strategies to boost sales and improve catering efforts.
- Developed community ties with hotel's association, city chamber and convention bureau
Concierge – Reservation Agent – Group Rooms Coordinator
Marriott River Center Hotel
San Antonio, TX
01.1994 - 12.1999
- Supported clients in designing optimal itineraries for local attractions.
- Honored by the Hotel Association for driving collective efforts leading to increased commercial activity in city center.
- Coordinated reservation details to ensure seamless guest experiences.
- Directed citywide conventions managing accommodations for 1,500 hotel rooms.
Education
Some College (No Degree) - General Studies
Palo Alto College
San Antonio, TXSkills
- Salesforce Administration Skills
- On Q R&I System Knowledge
- PEP System Experience
- Opera Administration Skills
- Hotelligence 360 Knowledge
- PMS System Knowledge
- MARSHA System Experience
- Sales Pro Administration Skills
- Logix System Experience
- MS Windows Administration Skills
- Outlook Administration Skills
- Excel Administration Skills
- PowerPoint Administration Skills
- Envision System Experience
- ACT System Experiance
- Hyperion Paw System Experience
- Citrix System Experience
- Lanyon System Experience
Timeline
Dual Director of Sales
MCR Hotels / Hampton Inn & Suites, TRU/Home2
01.2022 - Current
Dual Director of Sales
Holiday Inn Express & Suites & Candlewood Suites
10.2020 - 12.2021
Director of Sales
Holiday Inn
07.2020 - 10.2020
Director of Sales & Catering
Doubletree by Hilton
03.2019 - 03.2020
Hilton Garden Inn Las Colinas
08.2017 - 03.2019
Community Manager
Spectrum Association Management
07.2015 - 02.2017
Task Force Director and Sales & Catering
PHM Hospitality
01.2008 - 07.2015
Task Force Director of Sales
La Quinta Inn & Suites LLC.
10.2005 - 01.2008
Regional Sales Manager
La Quinta Inn & Suites LLC.
02.2002 - 10.2005
GM Trainee
Budget Suites
10.2000 - 06.2001
Sr. Sales Mgr.
Holiday Inn
05.2000 - 10.2000
Director of Sales
Red Roof Inn
01.1994 - 12.1999
Concierge – Reservation Agent – Group Rooms Coordinator
Marriott River Center Hotel
01.1994 - 12.1999
Some College (No Degree) - General Studies
Palo Alto College
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