Stephanie Armenta
Los Angeles,CA
Summary
Results-driven sales manager recognized for high productivity and effective task execution. Expertise in strategic sales planning, customer relationship management, and market analysis. Leverages extensive beauty industry experience to engage customers and drive sales outcomes.
Overview
9
9
years of professional experience
Work History
Sales Manager
Chromavis
Los Angeles, California
03.2025 - Current
- Led sales planning and account management efforts to expand existing accounts and establish new sales accounts
- Managed client relationships to enhance satisfaction and secure ongoing business opportunities through consistent communication
- Prepared sales forecasts and pipeline updates, highlighting growth opportunities for executive management review meetings
- Analyzed customer data to identify trends, preferences, and opportunities for growth
- Developed pricing strategies and creative solutions that would maximize profits while still remaining competitive in the market
- Collaborate cross functionally with R&D, Marketing, Supply Chain and Customer Service to ensure smooth product deliveries
Manager, Product Development
John Paul Mitchell Systems
Los Angeles, CA
06.2023 - 01.2025
- Spearheaded strategic direction for product innovation efforts and drove quality product development initiatives
- Led product development for multiple wet goods product lines including Tea Tree, Awapuhi Wild Ginger, Clean Beauty, Neuro, Mitch/MVRK, PM Pet, and Tools Testing Process
- Coordinated with cross-functional teams including Marketing, R&D, Brand Managers, Supply Chain, Copy, Education, Sales, and Purchasing to ensure timely deliverables for new product launches and GO process implementation
- Collaborated with brand managers and leadership to create launch calendars that aligned with brand strategies and market opportunities
- Developed product concept decks and profiles that streamlined product development process and clarified project goals
- Collaborated with salon testing team to validate product performance and quality
- Ensured alignment with long-term company vision and short-term targets across all departments
Senior Manager, Product Development, Sales
HCT Group by KDC One
Los Angeles, CA
09.2021 - 06.2023
- Directed strategic communication for product innovations, driving new sales growth
- Set and achieved goals aligned with company vision and targets
- Developed and maintained project budgets to control costs effectively
- Delivered proactive client service and resolved issues for over 100 active SKUs, enhancing customer satisfaction
- Negotiated cost of goods and minimum order quantities with manufacturers to meet customer requirements
- Updated senior leadership on progress and solutions to address potential roadblocks
- Monitored project progress, identified risks, and implemented corrective measures for successful outcomes
- Cross-functional alignment with manufacturers and R&D teams to ensure products met clients needs
Manager, Product Development
Pravana Henkel
Los Angeles, CA
08.2017 - 09.2021
- Oversaw concept development and product testing
- Managed the NPD process to deliver quality products (Briefing, Timelines, Formula Approval, Artwork, Opening Order Set Up)
- Evaluated feasibility, scalability, and optimization of new product launches
- Delivered innovation pipelines with 5% or higher incremental NES year over year
- Managed upwards of 25 new product launches simultaneously to meet deadlines
- Conducted budget and COG analysis to meet target margins
- Led re-brand and reformulation of 150+ SKUs, opening new distributor opportunities and doubling sales
- Facilitated global registrations and product roll-outs with legal, regulatory, operations and global teams
- Achieved industry firsts with mood color and heated balayage palette (patent)
Education
Beauty Industry Management -
FIDM
Los Angeles, CA01-2016
Business Communications -
ASU
Tempe, AZ05-2012
Cosmetology License -
EVIT
Mesa, AZ07-2007
Skills
- Project Management
- Sales Forecasting
- Pipeline Management
- Strategic Account Planning
- Account Management
- Pricing Strategies
- Product Development
- Cross-functional collaboration
- Microsoft Office Suite
- Wrike
- ASANA
- Oracle
- Sales Force
Timeline
Sales Manager
Chromavis
03.2025 - Current
Manager, Product Development
John Paul Mitchell Systems
06.2023 - 01.2025
Senior Manager, Product Development, Sales
HCT Group by KDC One
09.2021 - 06.2023
Manager, Product Development
Pravana Henkel
08.2017 - 09.2021
Beauty Industry Management -
FIDM
Business Communications -
ASU
Cosmetology License -
EVIT