Stephanie Bennett

• Responsible for learner success by tracking and reporting activation and coursework completion data
• Host weekly live (Zoom) sessions and 1:1 mentorship calls
• Graded assignments and provided constructive feedback to enhance learner understanding
• Acted as the main point of contact for communication and assistance with course material and IT issues.
• Managing Digital Marketing Science, Product Management and Project Management courses
• Course material: SEO, SEM, Content Marketing, Email Marketing, Marketing Automation, Google Analytics, Social Media, AI Marketing, Marketing Plan, Product Mindset, Customer Insights with User Research, Assessing Product market fit, Building a Product Roadmap

Revenue-focused B2B media executive leading sales leadership, revenue growth, product strategy, and commercial performance across an integrated portfolio of print and digital media products. Led sales execution and forecasting while partnering with executive leadership to shape product direction, advertising inventory, and future revenue opportunities.

• Secured $75,000 in first 60 days of selling, developing advertiser relationships and generating incremental revenue across integrated B2B media portfolio.
• Directed print and digital advertising revenue strategy across two magazines, websites, e-newsletters, email marketing, and webcasts, identifying opportunities to expand advertiser investment and grow multi-platform revenue.
• Supported a broader organizational turnaround by recruiting experienced sales talent for an underperforming division impacted by staffing shortages, which rebuilt sales capacity and accelerated new revenue generation.
• Led weekly revenue forecasting and pipeline management, established priorities, evaluated business against goals, coached sales team, and created strategies to close revenue gaps.
• Contributed to executive-level business and product strategy, helping shape the 2027 product roadmap, advertising inventory, and go-to-market opportunities while leveraging advertiser feedback, market intelligence, and insights gained through industry trade shows and expos.

• Top digital advertising sales performer in company. Doubled revenue YOY
• Drove revenue growth for all digital products, including owned and programmatic advertising.
• Responsible for revenue growth for all digital products; owned and programmatic
• Managed relationships with digital platform vendors to ensure seamless collaboration

Publisher 04/2022 - 09/2023

• General Management of Southeastern Wisconsin lifestyle monthly print and digital publications
• Department Head for Sales and Marketing. Managed recruiting, hiring, and managing for sales staff and marketing contractors
• Achieved highest sales for digital advertising by implementing effective strategies.
• Aided in audience development by introducing new approach with multi-channel marketing strategy that reduced monthly circulation costs and increased subscriber base
• Managed vendor relationships and contracts including working with printer vendor for pricing quotes on all print projects
• Managed budget analysis, sales forecasting, and maintained the overall fiscal health of the publication.

• Instructor for Introduction to Business course in a hybrid and in-person classroom setting
• Developed curriculum to align with course objectives and enhance student engagement
• Designed instructional strategies to support diverse learning styles and improve student understanding
• Instructional strategies
• Created individualized lesson plans tailored to student needs and learning goals
• Grading and cohort management
• Educational technology: Schoology, Notion, Google Workspace
• Part-time
• Taught Introduction to Business course, providing instruction to up to 24 undergraduate students.

• New business development consultative sales position consulting and selling digital advertising (1st party platforms and programmatic) to local area businesses
• Lead restructuring of Sales department to have new digital product pricing, new CRM system (HubSpot) and improved sales process that increased profit margin on products and increased 1st party data revenue streams
• Top seller in securing new business

• New business development consultative sales approach consulting for selling integrated marketing campaigns, using both audio and digital marketing tactics to local area businesses
• Brought in 6 new accounts which exceeded sales goal over 3 consecutive weeks during economic downfall, when obtaining new business was a difficult objective to meet
• Top seller in securing sponsorships for Wisconsin Badgers games

• Intermediary between automotive (tier 1) client, Subaru of North America, and digital marketing team for digital retail platforms; service media centers and digital showroom display kiosks
• Solved need for consistent timely data analysis reporting by implementing new monthly reporting process, overseeing reporting team collaboration, setting KPIs and creating and delivering monthly and quarterly reports
• Successfully managed client's B2B annual Expo's in-store digital booth layout, measurement of booth traffic, implementing relationship building strategy and marketing research initiatives, resulting in launch of new product development project
• Managed creative direction and project management for all digital content strategy on all digital retail platforms, resulting in increased sessions and event logging by approx. 37% YOY

• Introduced automotive retailers and agencies to Drive Auto, innovative digital marketing multi-attribution platform designed to increase vehicle sales through lead generation and marketing attribution tactics
• Consulted over 100+ automotive retailers on path-to-purchase marketing strategy
• Exceeded new business goal in first 60 days of employment and secured top 2 automotive billing clients
• Created events for new business development that increased awareness of Drive Auto and led to future sales presentation opportunities

• Developed robust automotive marketing program through consultations and strategic planning with CEO and provided professional development and support for Marketing Director trainee
• Created and managed new marketing budget strategy for better measurement of results and more effective ad placement. Resulted in better ROI with advertising spend
• Negotiated contracts and main point of contact for relationship with marketing service vendors. Results included eliminating overlap in same service spending and creating measurement for accountability with monthly performance reviews of advertising campaigns

• Marketing Department Lead and main point of contact for advertising agency. Directed inventory photography, coordination of all showroom merchandizing, social media, digital content and vendor relationship management
• Successfully re-branded company's brand identity by leading 3-phase strategy branding campaign
• Generated monthly reporting on data analytics from digital marketing partner platforms for program effectiveness and meaningful conclusions that allowed for better performance of digital marketing campaigns
• Accountable for individual marketing budgets for 7 rooftops, corporate marketing budget and service marketing budgets