Summary
Overview
Work History
Education
Skills
Timeline
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Stephanie Heath

Denver,CO

Summary

Dedicated and results-oriented marketing professional with over 8 years of experience in B2B SaaS demand generation and field marketing. Proven track record of developing and executing integrated marketing campaigns that drive pipeline growth and achieve signup targets. Strong expertise in project management, data-driven decision-making, and cross-functional collaboration across product marketing, field marketing, and sales teams.

Overview

14
14
years of professional experience

Work History

Demand Generation Program Manager

UKG
01.2021 - Current
  • Developed and executed comprehensive demand generation strategies resulting in a combined pipeline contribution of over $4.3M across multiple marketing channels
  • Led cross-functional teams in planning and implementing integrated marketing campaigns, including virtual events, paid search, email, and social media, to enhance brand awareness and capture demand within ideal customer profile (ICP)
  • Defined campaign milestones, objectives, and KPIs, regularly communicating performance insights to stakeholders from peers to executive leadership
  • Leveraged marketing tech tools such as Salesforce and Eloqua to monitor campaign performance and optimize strategies for maximum ROI
  • Evaluated and recommended campaign opportunities, contributing to improved marketing strategies
  • Presented results and insights to internal teams and stakeholders for data-driven decision-making
  • Collaborated closely with BDR teams to promote and drive adoption of marketing programs, demonstrating value propositions and increasing attendance for webinars and events.

Field Marketing Manager

UKG
01.2016 - 01.2021
  • Managed the marketing, booking, and production of 50+ trade shows and events annually, significantly contributing to lead generation and brand visibility
  • Established and nurtured relationships with third-party vendors, ensuring high-quality event execution and positive customer experiences
  • Collaborated with sales, executive leadership, and product marketing teams to align strategies and achieve overarching business objectives
  • Developed and executed a metrics-driven approach, utilizing ROI and KPIs to inform strategic decisions and optimize marketing spend
  • Created captivating event attractions, resulting in engaging and memorable events that generated significant revenue and customer satisfaction
  • Managed yearly Field Marketing budget, presenting metrics and analysis to stakeholders for strategic planning and improvement identification.

Booking Coordinator

Live Nation
01.2010 - 01.2016
  • Oversaw day-to-day operations as house manager at The Fillmore, ensuring patron safety and seamless show execution
  • Coordinated with tour staff and business managers to facilitate artist payments and manage legal documentation
  • Cultivated strong relationships with artist agents, venue staff, and vendors to enhance operational efficiency and customer satisfaction
  • Ensured continuity and accuracy in legal documents, rental agreements, contracts, and insurance claims
  • Cultivated relationships with various departments within Live Nation and maintained strong relationships with artist agents, management, venue staff, employees, and vendors

Education

Master of Public Administration -

San Francisco State University

Bachelor of Arts -

San Francisco State University

Skills

  • Proficient in Salesforce, Eloqua, and other marketing tech tools
  • Exceptional project management skills with a proven ability to prioritize and manage multiple projects effectively
  • Strong analytical skills with the ability to translate complex data into actionable insights
  • Active participant in industry communities with passion for staying up to date with modern B2B marketing strategies

Timeline

Demand Generation Program Manager

UKG
01.2021 - Current

Field Marketing Manager

UKG
01.2016 - 01.2021

Booking Coordinator

Live Nation
01.2010 - 01.2016

Master of Public Administration -

San Francisco State University

Bachelor of Arts -

San Francisco State University

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Stephanie Heath