STEPHANIE HILLMAN
Frederick,CO
Summary
Successful marketing leader with proven accomplishments in driving market growth within direct to consumer and wholesale environments. Attentive and decisive leader with high energy and engaging personality. Hardworking team builder able to motivate personnel to maximize performance.
Overview
12
12
years of professional experience
Work History
US Marketing Manager, Go-To-Market
HOKA
Frederick, CO
04.2019 - Current
- Manage a team of 6 marketing associates in order to develop and execute successful seasonal planning strategies for a variety of retail and consumer access points
- Coordinate innovative strategies to accomplish objectives and boost long-term profitability in line with campaign initiatives for a season
- Develop insights on marketing campaigns to assess performance against goals
- Manage marketing budget and associated P&L to develop and execute marketing strategies, budgets, and sales plans for business segments
- Capitalize on industry and marketplace trends to strategize solutions and enhance business operations
- Develop insights and collect feedback from multiple cross-functional teams in order to assess performance against goals related to marketing campaigns
National Field Market Manager
HOKA
Goleta, CA
05.2017 - 03.2019
- Developed a long-term strategy for the Field Experience Representative (FER) team in support of brand objectives
- Oversaw the FER front line team (25), including hiring, training and development
- Managed and empowered the FER Regional Associate Managers (3) within the regions
- Functioned as the conduit between the sales, marketing and field team, including future planning, and working with the Regional Managers to develop local plans
- Developed and implemented processes and strategies to achieve operational goals.
- Monitored personnel performance to identify opportunities for improvement and develop solutions to productivity issues.
Field Experience Rep/Central FER Lead
HOKA
Columbus, OH
05.2015 - 04.2017
- Provided supervision to regional Field Experience Rep (FER) team to include assigning tasks, checking work at frequent intervals, maintaining schedules, and management of day-to-day responsibilities
- Provided ongoing mentorship and coaching direct reports; shared feedback and best practices as appropriate
- Upheld the mission and values of HOKA, representing the brand to consumers in an exciting and engaging way in the local territory
General Manager
Columbus Running Company
Dublin, OH
07.2010 - 04.2015
- Supervised staff of 14 employees and the reception and distribution of daily shipments, while continually monitoring store inventory
- Delivered exceptional customer service, including individualized shoe fitting, gait analysis, and product recommendation
- Assisted with in-store event management, design and execution
- Director of Nutrition Services- Utilized the nutrition care process to achieve and maintain optimal nutritional status in clients
Education
Bachelor of Science - Dietetics
Bowling Green State University (BGSU)
Bowling Green, OH05.2010
Bachelor of Arts - Education
Bowling Green State University
Bowling Green, OH05.2008
Skills
- Marketing Strategy Development
- Market analysis
- Go-to-Market plans
- Interdepartmental Collaboration
- Project management
- Consumer event management
- Hiring and training
- Supervision
Timeline
US Marketing Manager, Go-To-Market
HOKA
04.2019 - Current
National Field Market Manager
HOKA
05.2017 - 03.2019
Field Experience Rep/Central FER Lead
HOKA
05.2015 - 04.2017
General Manager
Columbus Running Company
07.2010 - 04.2015
Bachelor of Science - Dietetics
Bowling Green State University (BGSU)
Bachelor of Arts - Education
Bowling Green State University
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