Stephanie Martin
Houston,TX
Summary
Strategic professional with exceptional experience leading teams, delivering results and exceeding expectations. Creative and motivated leader adept at utilizing exceptional design and planning strengths to accomplish complex projects. Skilled in teaching new concepts and best practice strategies.
Overview
15
15
years of professional experience
Work History
Leader, Communications & Corporate Responsibility
LIXIL
11.2021 - Current
- Shape and drive internal and external corporate communication strategies for LIXIL Americas, focused on strengthening connections to LIXIL's corporate brand identity and purpose driven work.
- Build key relationships and collaborate with 10+ leaders across executive, sales, brand, insights, product and merchandising teams.
- Consult with and coach business partners on effective communication strategies, channels, messaging development and tactical support.
- Develop and manage project timelines and execution of quarterly town hall forums, annual fiscal year kick-off events, community-focused initiatives, national sales conferences and more.
- Enhance and optimize culture and engagement in a hybrid work environment through the development of integrated communication campaigns. Lead and support campaigns including employee highlights, virtual water-coolers, executive Q&A's, and user-generated content pieces.
- Implemented surveys and utilize analytical tools that inform future strategic direction, including post-event surveys, Workplace Analytics, Talk Walker and Spark Toro.
- Co-lead yearly strategic planning for the Communication & Corporate Responsibility team, identifying key projects, and budget and resource allocation and constraints.
- Discovered siloed communication pitfalls within LIXIL's commercial organization. Recommended and implemented monthly priority recap emails and bi-monthly communication meetings, which have received 90%+ favorable ratings among participants.
Deputy Director, Marketing Communications
Mitsubishi Heavy Industries America, Inc.
01.2021 - 11.2021
- Oversaw strategic marketing communications for Mitsubishi Heavy Industries Group in North America, working in close collaboration with executive leadership and global marketing communication counterparts in the Americas, EMENA and Japan.
- Owned annual project plans and oversaw successful delivery of initiatives. Conceptualized and managed content development, including thought leadership articles, videos, podcasts, presentations, and talking points for use across various traditional and digital media platforms.
- Developed and managed regional marketing communications budgets, appropriately allocating resources as necessary for project execution.
- Implemented a monthly digital marketing report that highlighted MHIA's content performance against KPI's and industry benchmarks. Presented findings on a quarterly basis to President & CEO and Senior Executive Vice President of MHIA.
- Motivated and coached direct reports, including a Senior Marketing Communications Specialist and two part-time support staff.
- Established internal communications by launching internal email newsletters, achieving 45% open rates (above industry average).
Senior Marketing Communications Manager
Mitsubishi Heavy Industries America, Inc.
08.2019 - 04.2021
- Led day-to-day management of marketing and communications campaigns and events for Mitsubishi Heavy Industries Group in North America
- Prepared, distributed and trained employees as necessary on PowerPoint slides, talking points, social media posts, executive comments, videos, press releases and various other forms of content.
- Partnered with Rice University's Baker Institute to execute a four-part webinar series on various decarbonization challenges and technologies reaching an average of 650 viewers per webinar.
- Continually maintained and improved company's reputation and positive image in markets served.
- Coordinated with design and media teams to develop high-quality creative assets.
Marketing Manager
G&H Diversified Manufacturing
09.2018 - 08.2019
- Independently managed all marketing and communication activities for four divisions: Yellow Jacket Oil Tools, G&H Diversified Manufacturing, GH Arch Metals and GH Metal Finishing
- Sourced and contracted a website developer to build three websites and one micro-site within a five month timeframe, delivering the project on time and on-budget.
- Developed monthly reports through Google Analytics to monitor search and social results
- Re-engaged social media accounts and developed content plans for all divisions, including targeted paid promotions resulting in a 10-20% YOY increase in followers and engagement
- Developed product launch plans for two new downhole oil tools, which included traditional advertising, landing page design, email blasts, and video
Marketing Specialist
Mitsubishi Heavy Industries Compressor International
04.2015 - 09.2018
- Independently led planning and execution for numerous large and small-scale special events, including grand openings, technology conferences, sponsorship dinners, annual trade shows, hospitality suites, and internal functions, with some events garnering 500+ attendees
- Developed messaging, presentation and talking points for executive and sales leadership teams
- Reduced annual trade show costs by more than 20% over two years, through collaboration with group companies and sourcing of new vendors
Marketing Specialist
Sulzer Turbo Services
11.2013 - 04.2015
- Developed, implemented, and managed marketing strategies for rotating equipment service markets in North and South America
- Planned and executed two major annual trade shows and sixteen user groups and conferences per year, reducing costs by 15% through consolidation of vendors and bulk pricing.
- Produced internal and external communications for various projects including trade shows, mergers and acquisitions, and license agreements
Global Product Manager
International Paint
01.2013 - 11.2013
- Led cross-functional communication with global divisions, including supply, regulation, technical and sales to develop, launch, and sustain products.
- Documented user stories, specifications and product features into detailed work directives to communicate across teams and build mandatory requirements for self-leveling yacht floor substrates.
- Established post-launch reviews with global sales teams to improve product positioning, messaging, promotional materials, and pricing strategy
Sales & Customer Service Zone Manager
Ford Motor Company
01.2008 - 01.2013
- Managed eleven dealerships in Austin with annual sales of $495 million.
- Trained and developed dealership staff on Ford licensed products and selling tools, including customer appreciation/retention programs, quarterly service specials, and direct mail marketing campaigns.
- Received perfect scores in dealership management survey of Zone Managers for parts and service contact helpfulness.
Education
BBA - Marketing
Texas A&M University - Corpus Christi
Corpus Christi, TX12.2007
Executive Education Program
Rice University
Houston, TX2021
Skills
Project Management
Integrated Communication Planning
Cross-functional Collaboration
Strategic Planning
Time Management
PowerPoint
Smartsheet
Organization
Budgeting
Event Coordination
Timeline
Leader, Communications & Corporate Responsibility
LIXIL
11.2021 - Current
Deputy Director, Marketing Communications
Mitsubishi Heavy Industries America, Inc.
01.2021 - 11.2021
Senior Marketing Communications Manager
Mitsubishi Heavy Industries America, Inc.
08.2019 - 04.2021
Marketing Manager
G&H Diversified Manufacturing
09.2018 - 08.2019
Marketing Specialist
Mitsubishi Heavy Industries Compressor International
04.2015 - 09.2018
Marketing Specialist
Sulzer Turbo Services
11.2013 - 04.2015
Global Product Manager
International Paint
01.2013 - 11.2013
Sales & Customer Service Zone Manager
Ford Motor Company
01.2008 - 01.2013
BBA - Marketing
Texas A&M University - Corpus Christi
Executive Education Program
Rice University
Similar Profiles
David DunnDavid Dunn
Consumer Connections Supervisor at LixilConsumer Connections Supervisor at Lixil
Lacy MartinezLacy Martinez
Ferguson Category Sales Manager at LIXILFerguson Category Sales Manager at LIXIL
Nami HachiyaNami Hachiya
Leader, Marketing / CX (Customer Experience) at LIXIL CorporationLeader, Marketing / CX (Customer Experience) at LIXIL Corporation