Stephen D. Graham
Traverse City
Summary
Results-driven executive with over 30 years of leadership experience in revenue growth, market expansion, and brand transformation within shooting sports and consumer products. Managed organizations with over $500M in revenue and led teams of up to 46 professionals. Experienced board member and advisor skilled in leveraging product innovation and customer engagement to drive business success.
Overview
28
28
years of professional experience
Work History
EXECUTIVE CONSULTANT & COMMERCIAL GROWTH ADVISOR
IMPACT Experience
01.2022 - Current
- Founded and launched IMPACT Experience, an experiential platform that increased engagement within shooting sports and golf industries.
- Founded and launched IMPACT Experience, an experiential platform that increased engagement within shooting sports and golf industries.
- Supported SIG Sauer in executing channel marketing initiatives and successfully relaunching SIG Rewards.
Senior Vice President, Marketing
CHRISTENSEN ARMS
01.2020 - 01.2022
- Drove 188% net sales growth through strategic integrated growth initiatives.
- Created Elite and Master Dealer programs generating 243% year-over-year growth.
- Launched QUEST experiential marketing platform, enhancing brand engagement and supporting MHR commercialization.
- Led enterprise-wide marketing, communications, merchandising, and product commercialization.
Vice President, Marketing & Tour Operations
SUPERSTROKE
01.2018 - 01.2020
- Directed global marketing, communications, merchandising, and tour operations.
- Led Traxion Series transition generating 27% post-transition sales growth.
- Reduced SKU complexity by 32% while improving channel effectiveness.
Senior Director, Commercial Sales & Channel Marketing / Director Roles
SIG SAUER
03.2016 - 08.2019
- Drove commercialization of P365 and BDX platforms, resulting in 21% sales growth.
- Developed SIG Rewards and launched SIG Chalk dealer immersion program to enhance dealer engagement.
- Directed strategic initiatives to enhance product development and market positioning.
- Collaborated with cross-functional teams to align business objectives and operational goals.
- Oversaw budgeting processes, ensuring resource allocation aligns with company priorities.
Vice President, Sales & Marketing
BRIDGESTONE GOLF
03.1998 - 08.2007
- Directed strategic sales initiatives to enhance market presence and revenue growth.
- Realigned sales organization to achieve 13% reduction in selling costs.
- Directed strategic sales initiatives, resulting in enhanced market presence and revenue growth.
- Oversaw marketing campaigns that strengthened brand recognition and increased customer engagement.
- Collaborated with product development teams to align offerings with customer needs.
Education
MBA - Marketing
Miami University
Oxford, OHBS - Marketing
Ferris State University
Big Rapids, MISkills
- Commercial Strategy
- Revenue Growth
- Sales Leadership
- Product Commercialization
- Channel Development
- Strategic Partnerships
- Market Positioning
- Channel strategy
- Market analysis
- Brand Development
- Brand management
- Client Engagement
- National Accounts
- Team Leadership
- Strategic planning
Core Leadership Expertise
- Commercial Strategy
- Revenue Growth
- Sales Leadership
- Product Commercialization
- Brand Development
- Channel Development
- Dealer Programs
- National Accounts
- Strategic Partnerships
- Experiential Marketing
- Team Leadership
Board Leadership And Industry Recognition
- Board Member, FTW Operations, 01/01/25, Present
- Featured on Jim Shockey Podcast, Golf Channel Live, and numerous industry interviews.
Awards And Education
- Golfweek Top 40 Under 40
- PR Weekly Platinum Award
- Two-Time Telly Gold Award Winner
- MBA, Marketing, Miami University, Magna Cum Laude
- BS, Marketing, Ferris State University, Magna Cum Laude
Personal Information
Title: Chief Growth Officer | Commercial Strategy Executive
Executive Profile - Summary
Growth-oriented executive with 30+ years of leadership experience driving revenue growth, market share expansion, product commercialization, channel development, and brand transformation across shooting sports, outdoor recreation, sporting goods, and consumer products. Proven leadership of organizations with $500M+ revenue responsibility, $100M+ budgets, and teams of up to 46 professionals. Board member and trusted advisor recognized for converting product innovation, dealer development, and customer engagement into measurable business growth.
Professional Highlights
- 188% Net Sales Growth Achievement
- 243% Dealer Program Growth Achievement
- 21% Sales Growth Through Product Commercialization
- 77% Sales Growth & 18.1% Market Share Expansion
- $500M+ Revenue Responsibility
- $100M+ Budget Management
- Board Member, FTW Operations
Timeline
EXECUTIVE CONSULTANT & COMMERCIAL GROWTH ADVISOR
IMPACT Experience
01.2022 - Current
Senior Vice President, Marketing
CHRISTENSEN ARMS
01.2020 - 01.2022
Vice President, Marketing & Tour Operations
SUPERSTROKE
01.2018 - 01.2020
Senior Director, Commercial Sales & Channel Marketing / Director Roles
SIG SAUER
03.2016 - 08.2019
Vice President, Sales & Marketing
BRIDGESTONE GOLF
03.1998 - 08.2007
MBA - Marketing
Miami University
BS - Marketing
Ferris State University