Carol Davies
Summary
Strategic Senior Vice President known for high productivity and efficient task completion. Skilled in leadership, financial management, and strategic planning. Excel at communication, problem-solving, and team collaboration to achieve organizational goals. Committed to driving growth and operational excellence using these abilities. Creative and highly strategic, with excellent leadership and client relations abilities. Professional and outgoing with success in building relationships and attracting new clients.
Overview
21
21
years of professional experience
Work History
Senior Vice President, Commercial Strategy
Driftwood Hospitality Management
08.2022 - Current
- Spearhead commercial strategy across a diverse portfolio of 85+ hotels, including high-end resort and lifestyle brands.
- Lead a high-performing team of 10 senior commercial executives with oversight of $1B+ in annual revenue, including rooms, F&B, and ancillary revenue streams.
- Partners with asset owners and investors to align strategy with elevated brand expectations, maximizing Net RevPAR and GOP through elite market positioning and channel refinement.
- Introduced enterprise-wide forecasting and segmentation models tailored to diverse consumer behavior and expectations.
- Elevated digital presence and direct booking conversion through refined e-commerce platforms, brand storytelling, and curated guest journey touchpoints.
Vice President, Sales & Marketing
Driftwood Hospitality Management
12.2019 - 08.2022
Regional Director, Sales & Marketing
Driftwood Hospitality Management
07.2016 - 12.2019
Vice President, Sales & Marketing
Scully Company
Philadelphia
03.2015 - 07.2016
- Directed commercial performance of luxury residential assets, including positioning, pricing, and lead nurturing strategies aimed at high-net-worth clientele.
- Developed elevated marketing campaigns highlighting bespoke lifestyle elements and exclusivity, improving occupancy velocity and asset prestige.
Regional Director, Sales & Marketing
Hersha Hospitality Management
Philadelphia
05.2006 - 03.2015
- Managed sales for a portfolio of hotels including urban boutique and resort properties.
- Achieved consistent market share dominance by fostering top-producing sales cultures in multiple markets and a variety of assets.
Vice President, Sales & Marketing
Growth Properties
Philadelphia
05.2004 - 05.2006
- Oversaw commercial strategy for multiple full-service hotels.
Education
B.A. - Liberal Arts
Temple University
Philadelphia, PASkills
- Brand positioning and strategy
- Commercial leadership across multi-property portfolios
- Guest acquisition and retention
- Strategic owner and asset management relations
- Sales, marketing, and revenue optimization
- Global distribution and digital innovation
- Talent development in high-touch environments
- Forecasting models
- Sales leadership
- Team development
- Market analysis
- Commercial strategy
Affiliations
- HSMAI Sales Board Member - 2025
- Leading Women in Travel – 2024-2025
- Sales Advisory Board – Marriott International, 2024–2025
- Certified Hospitality Digital Marketer (CHDM)
- Visiting Media Advisory Board Member, 2024–2025
- Sales Boost Advisory Board, 2024–2025
Industry Distinction
- 40 Over 40 Award Winner, Hotel Magazine, 2023 & 2024
- Corporate Sales Support Award, Hersha Hospitality, 2012
- Extreme Sales Award & Mentor of the Year, Innkeepers Hospitality, 2000
Core Expertise
- Brand Positioning & Strategy
- Commercial Leadership Across Multi-Property Portfolios
- Guest Acquisition & Retention
- Strategic Owner & Asset Management Relations
- Sales, Marketing & Revenue Optimization
- Global Distribution & Digital Innovation
- Talent Development in High-Touch Environments
References
References available upon request.
Timeline
Senior Vice President, Commercial Strategy
Driftwood Hospitality Management
08.2022 - Current
Vice President, Sales & Marketing
Driftwood Hospitality Management
12.2019 - 08.2022
Regional Director, Sales & Marketing
Driftwood Hospitality Management
07.2016 - 12.2019
Vice President, Sales & Marketing
Scully Company
03.2015 - 07.2016
Regional Director, Sales & Marketing
Hersha Hospitality Management
05.2006 - 03.2015
Vice President, Sales & Marketing
Growth Properties
05.2004 - 05.2006
B.A. - Liberal Arts
Temple University
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