Jennifer Cox
Ponte Vedra,FL
Summary
Data-driven strategic marketing leader with a proven track record of developing brand and direct response strategies that drive immediate, measurable growth.
Seeking the next chapter of my career with an organization where my experience can contribute to meaningful impact and purpose.
Overview
25
25
years of professional experience
Work History
Vice President, Strategy & Client Services
Mittera, Creative & Technology
11.2019 - Current
- Lead the data analytics and digital marketing team of 10 client service professionals from pre-sale through marketing execution generating over $2 million in new business
- Champion market research and persona development to effectively orchestrate marketing automation journeys
- Drive strategic growth across the enterprise with brand awareness, persona development, acquisition, retention, and engagement campaigns
- Innovate data-driven 1:1 personalized communications through advanced audience segmentation
- Increase customer ROI by 3X with data modeling and omni-channel strategies
- Spearhead digital transformation across marketing initiatives to increase profitability by 200%
- Stand up a new team to execute 7,000 emails and 100+ marketing projects annually
- Generate digital marketing ROAS over 390% by profiling customers
- Implement A/B testing to effectively retarget website visitors yielding over 20% response rate and exceeding new account growth goals
- Collaborate with cross-functional leaders to improve brand storytelling
- Present key performance metrics to C-Suite with actionable optimization strategies
- Clients: IBM, Salesforce, Empower, Slalom, T-Mobile Stellantis, Synchrony
Vice President, Marketing
Kelmscott Agency (Acquired by Mittera Group)
01.2010 - 11.2019
- Created full-funnel strategies for large enterprise clients that achieved conversion rates of over 23%
- Developed account-based marketing strategies resulting in $1.5 million annual revenue
- Conducted stakeholder and buyer analysis to develop brand messaging that generated 26% conversion rate
- Spearheaded go-to-market strategy for numerous B2C and B2B companies exceeding KPIs
- Clients: Accenture, Canon, Capgemini, MNJ Technologies, NEC, Nuance Communications, Qlik, Salesforce
Account Director
The Red Group
05.2007 - 05.2009
- Oversaw $2 million marketing budget, ensuring alignment with overall P&L goals
- Implemented multichannel initiatives that enhanced ROI by 3X
- Led market research and target audience assessments to build communication plans and brand strategy
- Led new product marketing, brand development, and demand generation campaigns to drive market presence
- Clients: Marketwire, OAG Worldwide, Partners Marketing, The Warranty Group
Marketing Director
TransUnion
09.2005 - 04.2007
- Marketing Subject Matter Expert across South and Midwest U.S. region implementing complex ecommerce solutions
- Supported entire South and Midwest U.S. region as Marketing Subject Matter Expert implementing complex ecommerce solutions
- Served high-profile clients including Bank of America, JP Morgan Chase, CompuCredit, and Discover Financial, driving tailored marketing strategies
Group Account Director
Grey Direct
08.2004 - 09.2005
- Managed $4.5 million client business across acquisition and retention programs
- Led 9 account managers for largest DM account in network, ensuring strategic alignment and client satisfaction
- Analyzed data to optimize strategies, exceeding client goal of 4:1 ROI
- Client: United Airlines
Group Account Director
Douglas-Danielle, Inc.
07.2001 - 08.2004
- Managed $4.3 million client portfolio, ensuring strategic alignment with client needs
- Evaluated client profitability and exceeded company goal of 20%
- Assessed client profitability, surpassing company target by 20%
- Led digital transformation and implemented ecommerce and credit decisioning solutions, enhancing client service delivery
- Clients: Bank of America, Sears, First Warranty Group, Nationwide Insurance
Education
M.B.A. - Marketing
Loyola University
Chicago, ILB.A. - Marketing, Computer Science
St. Mary's University
Winona, MNSkills
- Executive Leadership
- Brand Positioning
- Data-Driven Strategies
- Audience Segmentation
- Data Analytics
- Go-to-Market Strategy
- Campaign Development
- Quantifiable Outcomes
Personal Information
Title: Vice President, Strategy & Client Services
Employee of the Quarter
- President, Women's Association of Direct Mail, Chicago, IL
- K9s for Warrior - Foster and Ambassador
- ROTC Mom
- Active High School Marching Band Mom - Uniform Manager
Timeline
Vice President, Strategy & Client Services
Mittera, Creative & Technology
11.2019 - Current
Vice President, Marketing
Kelmscott Agency (Acquired by Mittera Group)
01.2010 - 11.2019
Account Director
The Red Group
05.2007 - 05.2009
Marketing Director
TransUnion
09.2005 - 04.2007
Group Account Director
Grey Direct
08.2004 - 09.2005
Group Account Director
Douglas-Danielle, Inc.
07.2001 - 08.2004
B.A. - Marketing, Computer Science
St. Mary's University
M.B.A. - Marketing
Loyola University