Stephen M. Wayne II
Manahawkin,NJ
Summary
Results-oriented CPG Sales Leader with over 15 years of experience in driving revenue growth and expanding retail distribution. Developed a retail sales division and launched a national retail brand while managing a revenue portfolio exceeding 100M. Demonstrates expertise in national accounts, category strategy, joint business planning, trade investment, demand planning, and customer P&L management.
Overview
18
18
years of professional experience
Work History
Business Development Manager of Retail Sales (Perishable)
Rastelli Foods
06.2023 - 05.2026
- Category: Fresh and frozen proteins: beef, chicken, pork, seafood, and ready-to-cook and heat-and-eat meals (branded and private label).
- Built the company’s first retail sales division, establishing retail growth strategy and commercial infrastructure for branded and private-label account development.
- Led the Rastelli brands national retail launch, coordinating commercial execution across pricing strategy, promotional programs, forecasting, and demand planning.
- Delivered 1M+ pounds sold in Year 1, validating retail strategy and consumer demand.
- Scaled retail volume to 2.5M pounds in Year 2 through distribution expansion and improved forecasting.
- Positioned the retail business on pace for 5M+ pounds in Year 3 through increased sales velocity and SKU expansion.
- Commercialized a fresh and frozen portfolio spanning pork, chicken, beef, sausage, and salmon (Pharo Island).
- Secured 5 large retail customers, expanding brand's national distribution footprint and increasing market reach.
- Established retail partnerships with Giant Martin (21 items), Giant Foods (13 items), Publix (3 items: 2 private-label and 1 branded burger), Lowes (5 items), and Wakefern (7 items).
- Led the two largest retail partnerships: Giant Martin, with 21 items accounting for 32% of its fresh meat sales in 2025, and Giant Foods, the second-largest account, with 13 items.
- Led business development calls with Kroger, Meijer, Weis, Hannaford, Harris Teeter, Albertsons, Giant Eagle, Schnucks, Market Basket, and Food Lion; maintained relationships with Butcher Box and Good Chop.
- Directed trade spend optimization and account budgets to enhance ROI while supporting sales volume growth.
- Utilized Microsoft Office skills, including Excel PivotTables and PowerPoint, to facilitate account analysis and effective retail presentations.
- Used CRM tools, including Salesforce and Monday, and collaboration platforms Outlook and Teams to support business development follow-up, account coordination, and commercial execution.
- Held commercial responsibility for the full retail brand and private-label business.
Region Manager, East (Perishable)
Schweid & Sons
02.2018 - 06.2023
- Category: Fresh beef
- Held responsibility for managing and growing a revenue portfolio exceeding 100M through headquarters-level partnerships with category managers and consumer marketing teams.
- Led category management, retail growth strategy, and commercial execution across major regional and national CPG accounts.
- Enhanced forecasting discipline and increased demand-planning accuracy.
- Led headquarters-level account engagement with Wakefern, Ahold, Albertsons Mid-Atlantic, Schnucks, Giant Eagle, Weis, Lowes, and Market Basket.
- Managed trade investment while aligning Marketing, Operations, and Supply Chain to execute account strategies.
- Directed headquarters-level account engagement with major retailers including Wakefern, Ahold, Albertsons Mid-Atlantic, Schnucks, Giant Eagle, Weis, Lowes, and Market Basket.
- Managed and grew a revenue portfolio exceeding 100M through headquarters-level partnerships with category managers and consumer marketing teams.
District and Regional Manager
Wonderful Brands / Fiji Water / Wonderful Pistachios / Justin Wine
09.2011 - 01.2018
- Category: Center store grocery, produce, and wine
- Led a regional sales portfolio of 450K+ annual cases across Grocery, C-Store, and Drug channels.
- Expanded distribution network and secured monthly retail programs in NY/NJ.
- Managed trade investment, leveraging syndicated insights to uncover revenue growth opportunities.
- Directed national distributor sales-team execution through DPSG.
- Led sales engagement with category managers across NJ/NY/CT/DE/MD.
Key Account Manager
Nestl Waters (Poland Spring)
10.2008 - 08.2011
- Category: Center Store and Display/Executed pallet drop for efficient product placement in store displays.
- Managed key-account portfolio of 500K+ annual cases, achieving volume, profitability, and KPI targets.
- Secured new-item placements, pricing, and promotional programs in Supermarket channel, enhancing product visibility.
- Owned customer P&L and margin performance, expanding account distribution with additional SKUs and increasing ACV.
Education
B.S. - Business Management & Marketing
Monmouth University School of Business
Skills
- Retail strategy
- National Account Leadership
- CPG account development
- Category insights
- Category engagement
- Trade spend optimization
- PandL Ownership & Margin Management
- Forecasting & Demand Planning
- Distributor Strategy & Field Leadership
- Cross-Functional Commercial Leadership
- Microsoft Office (Word, PowerPoint, Excel); Excel PivotTables
- CRM Tools (Salesforce, Monday)
- Outlook
- Teams
- IRI analytics
- Canopy
Timeline
Business Development Manager of Retail Sales (Perishable)
Rastelli Foods
06.2023 - 05.2026
Region Manager, East (Perishable)
Schweid & Sons
02.2018 - 06.2023
District and Regional Manager
Wonderful Brands / Fiji Water / Wonderful Pistachios / Justin Wine
09.2011 - 01.2018
Key Account Manager
Nestl Waters (Poland Spring)
10.2008 - 08.2011
B.S. - Business Management & Marketing
Monmouth University School of Business