Summary
Overview
Work History
Education
Skills
Affiliations
References
Timeline
Generic
Stephen Priolo

Stephen Priolo

West Berlin,NJ

Summary

Highly accomplished business development professional with more than two decades of nationally recognized sales and management experience within a major market media organization, in both non profit and for profit sectors. Direct interaction with CEO, Sr. VP and Sr. Director level executives at corporations, trade associations, marketing/ad agencies, and governmental entities. An expert in relationship cultivation that leads to long-term business partnerships.

Overview

32
32
years of professional experience

Work History

Director of Business Development

Marketsmith, Inc.
02.2024 - Current
  • Lead the sales effort of introducing new potential clients to this highly accomplished, full-service, woman owned marketing agency
  • Extensive networking with c-suite professionals in the corporate, governmental and trade association sectors (via LinkedIn, Seamless AI, etc.) and high volume of in-person business events throughout the state of NJ and region (New Jersey Business & Industry Association, NJ Chamber of Commerce, Chamber of Commerce Southern New Jersey, Philadelphia Business Journal, etc.)
  • Marketing responsibilities include decision-making regarding sponsorship of business events and how best to position the agency via digital advertising on paid and social media platforms, in collaboration with Director of Marketing
  • Also includes responses to RFPs.

Director, New Jersey Partnerships

NJ PBS (Formerly New Jersey Network & NJTV)
09.1997 - 10.2023
  • Generate $1M+ in annual media sponsorship revenue from leading corporations, trade associations and not for profit organizations across diverse industries ranging from energy/utility, healthcare, education, real estate and financial
  • Board of trustee cultivation with C-Suite level executives and work closely with network GM to advance our network's mission, most notably monetizing and selling broadcast and digital content
  • Key Accomplishments include: More than $30M in high net revenue generated over tenure
  • Cited as 'Best Practice' for sponsorship sales by the Corporation for Public Broadcasting
  • In role as President of New Jersey Network (NJN), played key role in assisting board Chair and leadership, merge the organization (NJN) with PBS flagship entity, WNET, parent of NJ PBS, NJN's successor in 2011
  • 90%+ client retention rate, year over year
  • Created and monetized original content
  • Collaborator with all departments including Finance, Programming, Production & Marketing.

Director, Corporate Sponsorship & Cause Related Marketing

Children's Miracle Network (CMN)
01.1993 - 01.1997
  • Generated revenue from national and international companies based in the Philadelphia television market for the benefit of area pediatric healthcare facilities including globally renown, The Children's Hospital of Philadelphia, through cause related fund raising programs
  • Assisted the Executive Director in the creation of this start-up affiliate including board cultivation and management
  • Extensive face to face presentations to large groups of executives and staff to companies like Walmart, Marriott, Remax, Dairy Queen, Ace Hardware and Amoco to encourage market fund raising participation
  • Generated close to $1M in annual revenue within the first three years of this start-up operation.

Education

B.A. Communications - Public Relations/Communications

Glassboro State College (now Rowan University)
Glassboro, New Jersey

Skills

  • Strategic Planning
  • Verbal and written communication
  • People Management
  • Operations Management
  • Project Management
  • Board/Trustee Relations
  • Budget Management
  • Organizational Development
  • Negotiation
  • Contract and Vendor Management
  • Business Development
  • Government relations
  • Corporate Communications
  • Contract Management
  • Fundraising Events
  • Non-profit management

Affiliations

  • New Jersey Chamber of Commerce
  • Chamber of Commerce Southern New Jersey
  • New Jersey Business & Industry Association
  • NJ Tourism Industry Association (past board member)
  • NJ Sharing Network (past board member)
  • Philadelphia Advertising Club
  • New Jersey Advertising Club

References

GLADLY FURNISHED UPON REQUEST

Timeline

Director of Business Development

Marketsmith, Inc.
02.2024 - Current

Director, New Jersey Partnerships

NJ PBS (Formerly New Jersey Network & NJTV)
09.1997 - 10.2023

Director, Corporate Sponsorship & Cause Related Marketing

Children's Miracle Network (CMN)
01.1993 - 01.1997

B.A. Communications - Public Relations/Communications

Glassboro State College (now Rowan University)

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Stephen Priolo