Summary

Overview

Work History

Work Preference

Skills

Education

Timeline

Open To Work

Stephen Trevathan

Senior Marketing Strategy Leader

St. Petersburg,FL

Summary

Dynamic marketing leader with a proven track record at Herman & Wells, driving growth through strategic content creation and data-driven decision-making. Expertise in go-to-market strategy resulted in doubling firm size while enhancing brand visibility. Optimized multi-channel campaigns achieved remarkable conversion rates and increased audience engagement.

Overview

years of professional experience

Work History

Senior Marketing Strategist / Principal

Arclight Interactive

01.2014 - Current

Lead marketing strategy, planning, and execution for B2B and healthcare-focused organizations, partnering directly with founders and senior leaders
Advise on go-to-market strategy, messaging frameworks, content systems, and growth prioritization across paid, organic, and lifecycle channels
Translate complex, regulated subject matter into clear positioning and buyer-aligned narratives that support pipeline and revenue goals
Establish operating cadence, performance metrics, and execution frameworks across content, growth, and conversion initiatives
Led content marketing campaigns that translated into earned features on nationally distributed business television and digital platforms

Chief Marketing Officer

Herman & Wells

10.2021 - 10.2024

Led firm-wide marketing strategy, growth planning, and go-to-market execution for a multi-practice law firm, and doubled the size of the firm during tenure
Owned and scaled firm’s paid media strategy, increasing monthly ad spend by 400% while optimizing high-ROI channels and enhancing performance measurement for better campaign effectiveness
Led a comprehensive rebrand across digital, advertising, and client-facing channels to strengthen market positioning and brand consistency
Implemented core marketing and intake infrastructure, including CRM setup, intake process redesign, and establishment of dedicated intake team to improve lead tracking and conversion rates
Built scalable multi-channel content and distribution system encompassing written content, video, podcasts, social media, and quarterly editorial planning across four practice areas to enhance audience engagement
Designed and deployed repeatable marketing systems—including a structured Google review program that increased reviews by 239% and materially improved trust and visibility

Senior Marketing Strategist

Big Sea

06.2019 - 09.2021

Executed multi-channel B2B growth strategy for software client, achieving 5,815% increase in conversions through coordinated paid, content, and conversion optimization efforts
Developed and led an end-to-end eCommerce marketing strategy that secured the agency’s largest retainer client to date
Led content strategy and execution for law firm client, boosting website traffic by 164% and online conversions by 2,437%
Designed and executed digital fundraising strategy for nonprofit, increasing online donations by 140% and first-time donors by 437% in one year

Work Preference

Job Search Status

Open to work

Desired Job Title

Senior Marketing Strategist / PrincipalChief Marketing OfficerSenior Marketing Strategist

Work Type

Full TimeContract WorkConsultingPart Time

Location Preference

On-SiteRemoteHybrid

Location: St. Petersburg, FL, USTampa, FL

Open to relocation: Yes

Salary Range

$135000/yr - $200000/yr

Important To Me

Career advancementWork-life balanceCompany CultureFlexible work hoursWork from home optionHealthcare benefitsPersonal development programsPaid time offTeam Building / Company Retreats