Sterling Koerner

Copy & Print Division; Large Format, Promotional Products, Photo Products, and Custom Checks & Stamps

Responsibilities:

• P&L Ownership
• Category Assortment Growth
• Vendor Relationships, Contract
  Negotiations,
• Cross Functional Partnerships
• Promotion Creation
• Project Management
• Web & Store
  Experience
• Sales Reporting.

Key milestones:

• Government approval to launch TSA Pre-check in Office Depot stores partnering with 3rd party vendor Telos.
• Executive capital approval to replace all large format devices in stores nationwide ($9m investment).
• Sole responsibility for all focused categories starting in Q4 of 2022, team of 3 down to myself with no initiative slowdowns.
• Category Growth Performance: 2020: 2021: $66.52m (+4.3% YoY) 2022: $69.69m (+3.6% YoY) / 2023 YTD: $59.64m (+7.9% YoY)

Copy & Print Division; Large Format, Printing, Promotional Products, Photo Products, and Custom Checks & Stamps

Responsibilities:

• Maintain Vendor relationships
• Procure Cross functional partnerships
• Research Products
• Copy writing
• Promotion creation
• Manage Projects
• Promote Web & Store experience
• Report Sales

Key milestones

• Photo Products expansion with 3rd party vendor, Covid Branded PPE (Promotional Product
  masks and hand sanitizer) driving $6.5m in sales resulting in 85% growth YoY, +$3m in sales.
  Category growth: 2019: $68.50m (+11.3% YoY), 2020: $63.83m (-6.8%* YoY), 2021: $66.52m (+4.3% YoY, on a same store basis)
  

Copy & Print Division

Responsibilities:

• Product setup & creation
• Copy Writing
• Coupon Creation
• Project Management
• Sales Reporting
  Key milestones:
• Media RFP resulting $220k in company savings. Launching Photo Products & 3D Printing services with 3 rd party vendors.
• Negotiated equipment savings with vendor (HP) for a total of $90k for the first year and $60k after the first year for 3 years. Shifting 90% of the large format assortment from
  outsource to in-house production resulting in double digit sales growth in 2019 and improved margin rate
• Annual Category growth: 2018: $60.7m (-3.8% YoY) beat sales plan by $700k.