STEVE PERRONE
Woodbridge,Canada
Summary
Results-driven Sales Manager with a strong track record in revenue growth and team leadership. Increased sales by 36% through innovative account management and led a record-setting private label merchandising project. Recognized as Sales Manager of the Year for strategic leadership, with expertise in marketing prospecting and merchandising to achieve promotional goals and foster long-lasting client relationships.
Overview
27
27
years of professional experience
Work History
Regional Sales Manager
Wolseley Canada
GTA
08.2006 - Current
- Lead 18 direct reports with an annual sales budget of $85M.
- Achieved 30% sales growth in fiscal years 2019, 2020, and 2021 through targeted strategies in a competitive marketplace.
- Known for achieving a remarkable 36% increase through innovative account management initiatives and spearheading a private label merchandising project that set regional sales records.
- Implemented private label merchandising initiative, achieving largest sales growth in the region.
- Developed and implemented inside account manager role for house accounts, driving 36% growth.
- Met regional sales objectives by developing promotion strategies, coordinating sales team, and servicing key accounts to strengthen business relationships.
- Developed strategic sales plans to enhance market penetration and customer engagement.
- Established relationships with key accounts in the region through personal visits and phone calls.
- Analyzed regional market trends to discover new opportunities for growth.
- Recognized multiple times as Sales Manager of the Year for exceptional leadership and strategic execution.
- Created and executed customer service training boot camp for inside sales reps, enhancing service quality.
- Generated reports on weekly, monthly, quarterly basis detailing regional sales metrics such as revenue goals achieved or missed targets.
- Coordinated with logistics to ensure timely delivery of products to customers.
- Developed strategies and plans for regional sales growth.
Regional Sales/Install Manager
Direct Energy Home Services
GTA
08.1999 - 07.2006
- Increased sales volumes of all applicable products through collaboration with field sales channel and install teams.
- Facilitated sales effectiveness initiatives, aligning strategies with business needs to enhance team performance.
- Involved in implementing training and continuous improvement in sales, working with all levels of the organization including GMs and VPs.
- Conducted ride-alongs with EMCs, assessed DSM documentation, and developed improvement plans to enhance in-home sales performance.
- Played a key role in observing, mentoring, and coaching Energy Management Consultants.
- Developed and implemented operational processes for new products and services, integrating them into existing Direct Energy selling systems.
- Built linkage to the reporting group and ensured adequate analytics were available to understand sales performance.
- Supported customers at Enbridge Home Services location
Education
Bachelor of Science -
York University/Humber College
North York, ON05-1998
Skills
- Sales
- Sales Strategy
- Account Executive
- Account Management
- Prospecting
- Sales Operations
- Business-to-Business (B2B)
- Industry Expertise
- Team Motivation & Leadership
- Client Relationships
- Customer relationship management
- Revenue growth strategies
- Competitor analysis
Certifications & Licenses
- CPSA Certification — 2020
Issued by the Canadian Professional Sales Association - MCAT Associates Committee — 2020–Present
Active member contributing to committee initiatives and professional development - CIPH Associate — 2010–Present
Member of the Canadian Institute of Plumbing & Heating supporting industry standards and engagement
Awards & Honors
- Wolseley President’s Club Award — 2012, 2013, 2014
Recognized for consistently driving top performance and achieving high-level business results. - City of Vaughan Volunteer Recognition Award — 2025
Honored for outstanding contribution and dedication to the community.
Volunteer
- Vaughan Soccer All Abilities Program — 2014–Present
Support inclusive programming and community engagement initiatives - Vaughan Soccer Board Member — 2014–Present
Contribute to organizational leadership, decision-making, and program development - Annual Vaughan Fest Committee — 2014–Present
Assist in planning and executing large-scale community events
Timeline
Regional Sales Manager
Wolseley Canada
08.2006 - Current
Regional Sales/Install Manager
Direct Energy Home Services
08.1999 - 07.2006
Bachelor of Science -
York University/Humber College