Steven Ruef
Ocala
Summary
Sales professional with a proven record at NTA Life, achieving a 35% increase in annual sales through strategic client engagement. Expertise in pipeline development and remote enrollment coordination, consistently exceeding targets. Strong focus on fostering client relationships and enhancing customer retention.
Overview
28
28
years of professional experience
Work History
Worksite Benefits Representative
NTA Life
07.2024 - Current
- Exceeded annual sales goal by 35% through strategic client engagement.
- Expanded per client revenue by 20%, contributing to achievement of Top 10% ranking in company.
- New target acquisitions averaging 2 new sites per week.
- Acquired and retained clients within schools and fire stations.
- Proactively expand client base through referrals, leveraging strong networking skills and a customer-centric approach.
- Conducted remote access enrollments and proactively scheduled future on-site presentations through phone outreach.
Worksite Benefits Representative
AMBA / Association Member Benefits Advisors
01.2021 - 07.2024
- Conducted on-site enrollment sessions and coordinated phone outreach to schedule future meetings and virtual appointments via Zoom, improving enrollment efficiency.
- I achieved Top 10 performance in the region my first year.
- Sourced new locations to sustain annual growth of 20% or more, contributing to overall business expansion.
- Acquired clients through targeted on-site visits in schools, enhancing community engagement.
Regional Sales Executive
MacuLogix
Florida
05.2019 - 01.2021
- Contributed to growth of pioneering start-up specializing in state-of-the-art medical devices.
- Consistently ranked within the top 5 out of 16 Sales Executives, achieving 115% of goal in 2019 and 2020.
- Consulted in Florida territory, focusing on sales of in-office medical testing devices to OD and MD practices.
- Developed strong relationships with doctors and staff, securing buy-in for innovative technology.
Senior Territory Business Manager
electroCore
Florida
01.2018 - 04.2019
- Achieved 1st Place Region Award in 2018 by exceeding sales goals with 115% achievement rate.
- Spearheaded the launch of gammaCore, a groundbreaking new technology, as part of the pioneering group of Business Managers.
- Cultivated strong relationships in new market segment after joining electroCore.
- Managed outreach and in-person meetings with Neurology, Pain Management, and Headache Centers to enhance engagement and increase prescribed units.
Director of Network Development
Vision Source
01.2012 - 01.2018
- Achieved exceptional sales growth, surpassing quota by 129% in 2012 and 115% in 2017, demonstrating a consistent track record of exceeding targets.
- Implemented strategic initiatives that increased revenue for existing clients, directly contributing to network growth.
- Developed and executed a prospect list and action plan that drove sales growth and revenue expansion across the network.
- Fostered partnerships with Florida Health Councils, leading to increased client referrals and sales opportunities.
- Earned the prestigious Top Gun Performer Award in 2012 and 2017, setting a record as the first Director to achieve this honor multiple times.
Sales Consultant
Santinelli International
Southern CA
11.2009 - 12.2011
- Earned title of highest performing Sales Consultant in Western Region in 2010, reflecting commitment to exceeding sales targets.
- Increased annual sales volume from $695,000 to $1,102,000 in 2010.
- Delivered strategic consultation to private practices through various communication channels, enhancing office profitability by optimizing capital equipment investments and customizing sales strategies.
- Achieved induction into Million Dollar Club within first year at Santinelli.
Sales Operations Manager
Nassau Vision Group / Essilor of America
01.2007 - 11.2009
- Successfully expanded territory revenue from $980K to $2.6 million in 24 months.
- Developed and implemented strategic initiatives for Optometrists to maximize profitability and operational efficiency, fostering long-term client relationships through added value services.
- Supported Optometrists with targeted phone consultations on product training and sales techniques, enhancing client satisfaction and retention.
- Facilitated in-office visits to implement new equipment and solutions, ensuring seamless integration and optimized usage for ongoing client success.
District Sales Manager
Essilor of America
01.2004 - 12.2007
- Consistently surpassed sales quotas, achieved 122% to quota in 2004 and 115% to quota in 2006.
- Led team of 9 sales consultants, implementing Needs Based Selling Model to maximize production and exceed growth goals, increasing client satisfaction and retention.
- Spearheaded development of pilot program providing optometrists with cost-effective, cutting-edge technology solutions to enhance practice profitability.
- Cultivated best practice culture by establishing partnerships with various divisions, fostering collaboration to enhance client value and drive sales.
General Manager
Lange Eye Care
08.1998 - 01.2004
- Built a practice that increased optical sales from $300,000 in the first year to $1.8 million in the final year.
- Oversaw daily operations of five multi-physician locations, executing sales strategies that increased per client sales and enhanced client loyalty.
- Conducted monthly meetings with principal owner to review profit and loss statements, set quarterly forecasts for dispensaries and in-office lens manufacturing laboratories, and provided insights to optimize revenue growth and client profitability.
Education
Associate of Applied Science - Optical Science
American College
Los Angeles06.1991
Skills
- Territory management
- Customer retention
- Client engagement
- Relationship management
- Pipeline development
- Virtual selling
- Remote collaboration
- Strategic planning
- Compliance and documentation
- Excel proficiency
- Microsoft Office expertise
- Problem solving
- Time management
- Team collaboration
- Adaptability
- Effective communication
- Communication skills
- Network development
Timeline
Worksite Benefits Representative
NTA Life
07.2024 - Current
Worksite Benefits Representative
AMBA / Association Member Benefits Advisors
01.2021 - 07.2024
Regional Sales Executive
MacuLogix
05.2019 - 01.2021
Senior Territory Business Manager
electroCore
01.2018 - 04.2019
Director of Network Development
Vision Source
01.2012 - 01.2018
Sales Consultant
Santinelli International
11.2009 - 12.2011
Sales Operations Manager
Nassau Vision Group / Essilor of America
01.2007 - 11.2009
District Sales Manager
Essilor of America
01.2004 - 12.2007
General Manager
Lange Eye Care
08.1998 - 01.2004
Associate of Applied Science - Optical Science
American College