Steve Tadd
Sarasota,FL
Summary
Visionary senior leader with a passion for driving growth through strong digital engagement strategies and advancing new business models. A proven B2B & B2C marketing, sales, and digital transformation leader who thrives as a change agent and developer of people.
Relationship builder. Culture warrior. >10 years executive leadership. Experienced in aligning and developing dealer networks and leading through mergers, acquisitions and crisis management. Track record of building high performing teams. Executive board member.
Overview
25
25
years of professional experience
7
7
years of post-secondary education
Work History
President
Seaglass Boat Company, LLC
12.2022 - Current
- Partnered with serial entrepreneur, Bill Fenech, to identify and evaluate 7 potential strategic boat builder and real estate acquisitions for his portfolio.
- Create product development & strategic business plans.
- Negotiate deals and lead/conduct due diligence.
- Identify and recruit leadership teams.
Director of Marketing, Dealer Systems & Dealer Development
Toyota Material Handling
05.2022 - 12.2022
- Responsible for developing and implementing strategies and actions to improve Toyota’s dealer capabilities and performance, while driving dealer business growth as a key strategy.
- Responsible for the entire dealer network, with P&L responsibility and direct oversight of Toyota’s company owned dealers (~30% of channel).
- Remained primary leader overseeing Toyota’s customer-centric digital transformation, partnering with and readying dealers in order to unlock the value of this very large investment.
- Guided evolution of company’s go to market strategy in order to provide a more digital, data driven and consultative customer experience.
Director of Marketing, Dealer Systems & IT (Digital Transformation Leader)
Toyota Material Handling
04.2017 - 05.2022
- Assigned responsibility of IT Department to shift culture & keep customer focus throughout digital transformation, align matrix organizations, and build robust customer portal.
- Top executive leader responsible for Toyota’s multi-year $200M digital transformation.
- Aligned Marketing, Data, eCommerce, Dealer Systems, Telemetry, Digital and IT strategies, teams and roadmaps.
- Reported to president, responsible for 65 associates and 150+ contractors.
- Key communications & strategy leader during multiple challenges: Merger, Pandemic, Regulatory Issues.
National Marketing Manager
Toyota Material Handling
04.2014 - 03.2017
- Installed highly successful digital marketing strategy resulting in 6X increase in web visits, 8X increase in leads, exponential growth in customer data, 10 point gain in NPS, 52% increase in electric product participation and 2.2P gain in market share.
- Digital marketing innovations considered game changing by dealers, adding trust.
- Significantly elevated quality of dealer meetings, programs and communications.
Director of Sales and Marketing
Nautic Global Group
01.2014 - 04.2014
- Developed comprehensive business plan to turnaround two under-performing and neglected brands and product lines.
- Identified development needs for product, marketing, sales and factory with goal to significantly grow distribution and double sales revenues within two years.
Marketing Director
Nautic Global Group
05.2008 - 12.2013
- Marketing Director for NGG’s eight boat brands, including Godfrey Pontoons & Hurricane deckboats.
- Accountable for functional (sales tools, advertising, PR) and strategic (statistics, positioning, pricing, etc.) marketing of one of the largest boat manufacturers in the United States.
- Spearheaded product, pricing and positioning discipline, gaining critical insights that helped to catapult Hurricane to capture 50% market share (2X in 6 yrs.).
- Improved company's overall share of boating industry from 3.3% to 4.7% in five years.
- Created Online Ordering & Scheduling System and Dealer Portal.
- Worked closely with and led sales managers on competitive analysis, product design, brand positioning and dealer development strategies.
- Primary partner to engineering and R&D.
Grow Boating Director
National Marine Manufacturers Association (NMMA)
06.2005 - 05.2008
- Executive leader, reporting to NMMA president.
- Established funding platform, programs and corporate governance to support industry's efforts to grow.
- Raised $16MM annually and led strategic growth initiatives to support recreational boating’s awareness, dealer and product certification and advocacy.
- Performed PR spokesperson & public speaking duties.
Discover Boating Director
National Marine Manufacturers Association (NMMA)
06.2001 - 06.2005
- Built Discover Boating Program from ground up and launched national advertising and PR campaign that introduced boating to millions of people.
- National spokesperson for recreational boating with appearances on dozens of news and entertainment programs including the Today Show and Fox & Friends.
- Led content development and design of DiscoverBoating.com.
- Authored dozens of boating articles.
- Led experiential mobile marketing & demo tour.
Store Manager
BOAT/US
12.1999 - 06.2001
- Ship Store Manager; $2MM in annual sales; Staff of 14.
District Manager in Training
First Coast Energy (Shell)
06.1999 - 11.1999
- Leadership Program; Responsible for eight convenience stores.
Education
Executive Education Certificates -
Kellogg School of Management - Northwestern Univ.
Evanston 2021 - 2021
MBA - Marketing & Entreprenuership
Northwestern University – Kellogg School of Management
Chicago 2004 - 2008
Bachelor of Science - Marketing & Economics
University of Florida – Warrington College of Business Administration
Gainesville, FL 1995 - 1999
Skills
- Executive Leadership
- Critical Thinking
- Change Leadership
- Crisis Management
- Problem Solving
- DiSC Profile: DI
- Servant Leader
- Digital Transformation
- Mergers/Acquisitions
- Collaboration
- Dealer Relations
- Public Speaking
- Sales Leadership
- Digital Marketing
- Strategic Planning
- Communications Expert
Accomplishments
- Toyota TICO TIGER Global Leadership Program
- Toyota TMH Change Leadership Corporate Trainer
- Toyota Digital Steering Committee Chairman
- National Dealer Advisory Council Leader
- Executive Board Member (Seven Forklift Dealerships)
- Board President Grandview Lot Owners Association
- Bell Leadership Mastery Program
- Kellogg Marketing Club, Vice President
- UF Reitz Scholar, VP Business College Council
- UF Sailing Team Captain
- LBHS Class President & Rowing Team Captain
- LBHS: Voted “Most Likely to Succeed”
- Boating Industry Magazine Top 30
Activities
- Family
- Boating/Fishing/Sailing
- Woodworking
- Travel
- Outdoor Cooking
Timeline
President
Seaglass Boat Company, LLC
12.2022 - Current
Director of Marketing, Dealer Systems & Dealer Development
Toyota Material Handling
05.2022 - 12.2022
Executive Education Certificates -
Kellogg School of Management - Northwestern Univ.
2021 - 2021
Director of Marketing, Dealer Systems & IT (Digital Transformation Leader)
Toyota Material Handling
04.2017 - 05.2022
National Marketing Manager
Toyota Material Handling
04.2014 - 03.2017
Director of Sales and Marketing
Nautic Global Group
01.2014 - 04.2014
Marketing Director
Nautic Global Group
05.2008 - 12.2013
Grow Boating Director
National Marine Manufacturers Association (NMMA)
06.2005 - 05.2008
MBA - Marketing & Entreprenuership
Northwestern University – Kellogg School of Management
2004 - 2008
Discover Boating Director
National Marine Manufacturers Association (NMMA)
06.2001 - 06.2005
Store Manager
BOAT/US
12.1999 - 06.2001
District Manager in Training
First Coast Energy (Shell)
06.1999 - 11.1999
Bachelor of Science - Marketing & Economics
University of Florida – Warrington College of Business Administration
1995 - 1999
Similar Profiles
Kambryan WegnerKambryan Wegner
Manufacturing Specialist at Barletta Boat Company LLCManufacturing Specialist at Barletta Boat Company LLC
Gage SuterGage Suter
Private Yacht Captain /Assistant Fleet Manager at JAGS Boat Company LLCPrivate Yacht Captain /Assistant Fleet Manager at JAGS Boat Company LLC
Teddy HaywoodTeddy Haywood
President at Blue Springs Boat Company LLCPresident at Blue Springs Boat Company LLC