Steve Traina
Homer Glen,IL
Summary
Accomplished Director of Sales offering high performance leading development and implementation of superior sales strategy. Proven track record of identifying and creating profitable business opportunities, qualifying authentic prospects and cultivating strong partnerships. Demonstrated expertise in team leadership and development.
Overview
30
30
years of professional experience
Work History
Director of Wholesale
Stan's Donuts and Coffee
Alsip, IL
01.2021 - Current
- Provided leadership and guidance and piloted our wholesale program January 2021.
- Developed and implemented bakery seasonal programs.
- Manage National Accounts - Roundy's / Kroger, Jewel Safeway-Albertsons, Costco Midwest, Aldi, Meijer, Sprouts, Heinen's, & WinCo.
- Manage Distributors - Distribution - Dutch Farms, KeHE, Valley Bakers, Americold & Plymouth.
- Manage Broker Network - Scooter Bay, AFB West, Mattson Marketing & Bay Foods.
Regional Sales Manager
DeLallo Italian Foods
Mt. Pleasant, PA
06.2018 - 12.2020
- Established relationships with Grocery Key Accounts in the Midwest region through personal visits and phone calls.
- Generated reports on weekly, monthly, quarterly basis detailing regional sales metrics such as revenue goals achieved or missed targets.
- Attended Category reviews performing cuttings and samplings.
- Organized trade shows, exhibitions, and other events to showcase products.
- Developed strategies and plans for regional sales growth.
- Managed Direct business to retailers.
- Managed Grocery Distributors - KeHE & UNFI
Regional Sales Manager
Voortman Bakery
Burlington, Ontario
04.1994 - 06.2018
- Managed a Region of 6 District Managers and 70 Direct Store Distributors though the Midwest and Great Lakes
Education
Business
Moraine Valley Community College
Palos Hills, ILSkills
- Merchandising Strategies
- Promotional Planning
- New Business Development
- Brand Development
- Teamwork and Collaboration
- Key Account Development
- Sales Process
- Account Management
Timeline
Director of Wholesale
Stan's Donuts and Coffee
01.2021 - Current
Regional Sales Manager
DeLallo Italian Foods
06.2018 - 12.2020
Regional Sales Manager
Voortman Bakery
04.1994 - 06.2018
Business
Moraine Valley Community College
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