Steven Foster
Idaho Falls,ID
Summary
Data-driven and creative executive pursuing a CMO/CRO opportunity in which sales strategy expertise, strong sales operations and marketing knowledge will be highly utilized. Consistently meets and exceeds corporate sales and marketing objectives while implementing operational adjustments to drive revenue at scale. Two separate billion dollar exits and winner of multiple awards.
Overview
16
16
years of professional experience
Work History
Chief Marketing Officer
Frontier Credit Union
04.2021 - Current
- Led an award-winning re-brand of an 88 year-old institution.
- Managed branding campaigns and event marketing initiatives in print, video, web and social media.
- Increased market awareness and penetration through development of creative collateral.
- Developed and recommended product positioning, packaging and pricing strategy to produce highest possible long-term market share.
- Oversaw development of traditional and social media marketing campaigns to drive sales and customer engagement.
General Manager
American Quarter Horse Association
Amarillo, Texas
02.2019 - 04.2021
- Managed and directed every aspect of subsidiary companies for AQHA
- Increased revenue streams by reducing costs, managing production schedules and performing variance and risk analysis
- Oversaw inventory by ordering precise quantities of stock and executing corrective actions to drive profitability
- Reduced expenditures by 18% and increased top line revenue by 27% to bring company to profitable status for the first time in its existence
Vice President Of Sales And Marketing
Truckstop.com
Boise, Idaho
11.2016 - 11.2018
- Built both new logo and expansion sales teams from scratch
- Tripled top line revenue growth in 2 years
- Lead total staff of 80+ reps in business development, account executives, strategic growth consultants, marketing specialists and creative team
- Grew from $24 million to $100 million in annual revenue
- Part of team that executed sale for $1.1 billion
Sales Acceleration Director
Xant
Provo, Utah
06.2010 - 11.2016
- Built and lead sales acceleration consulting group which consulted 1000+ companies including Microsoft, ADP and Groupon.
- Performed M&A due diligence for company acquisition targets regarding revenue engine and growth ability.
- Supported enterprise sales group in consulting engagements to close $1 million+ dollar deals with professional service engagements.
- Helped drive company to $1.6 billion valuation.
Customer Success Manager
NetDeposit
Salt Lake City, Utah
06.2008 - 06.2010
- Oversaw team of 12 customer success managers assisting hospitals and pharmacies.
- Designed and built knowledge base and model for repeatable, process-oriented customer success.
Education
Bachelor of Arts - Political Science
Utah Valley University
Orem, Utah2013
Skills
- Sales team leadership
- Sales strategy and strategic planning
- Trend forecasting
- Business development and planning
- Mentoring and coaching
- Process implementation
Affiliations
- The American Association of Inside Sales Professionals - President, Boise Chapter 2016-2018
Timeline
Chief Marketing Officer
Frontier Credit Union
04.2021 - Current
General Manager
American Quarter Horse Association
02.2019 - 04.2021
Vice President Of Sales And Marketing
Truckstop.com
11.2016 - 11.2018
Sales Acceleration Director
Xant
06.2010 - 11.2016
Customer Success Manager
NetDeposit
06.2008 - 06.2010
Bachelor of Arts - Political Science
Utah Valley University
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