Summary
Overview
Work History
Education
Skills
Timeline
Generic

STEVEN MARESCA

Bowling Green,KY

Summary

Accomplished Marketing Manager with 9 years of experience driving significant brand growth and enhancing community engagement across diverse platforms. Demonstrated expertise in launching and managing digital marketing initiatives that boost customer engagement and revenue generation. Proficient in data analysis, leveraging insights to develop effective loyalty programs and marketing strategies. Committed to fostering strong connections between brands and customers through innovative digital solutions and cross-functional collaboration. Adept at navigating fast-paced environments and delivering measurable results that align with organizational goals.

Overview

9
9
years of professional experience

Work History

Marketing Manager

Houchens Food Group
04.2025 - Current
  • Drive brand growth and community engagement through innovative digital marketing strategies
  • Launch and manage successful digital marketing initiatives, enhancing customer engagement
  • Analyze data to inform the development of effective loyalty programs and marketing strategies for over 160K+ customers
  • Collaborate cross-functionally to align marketing initiatives with sales and product goals
  • Develop comprehensive marketing materials that support customer success and onboarding
  • Analyze customer data to identify key trends and inform marketing initiatives.

Associate Marketing Manager

Houchens Food Group
04.2024 - 04.2025
  • Developed marketing campaigns to increase brand awareness and customer acquisition
  • Analyzed marketing data to identify trends and develop insights that informed future marketing decisions
  • Developed and managed successful advertising campaigns across multiple channels
  • Utilized data analytics and A/B testing to optimize campaigns and improve ROI

Assistant Marketing Manager

Houchens Food Group
01.2022 - 04.2024
  • Responsible for oversight of marketing initiatives in collaboration with Marketing Director to drive unit growth and profitability
  • Collaborated with director on budget management and pricing projects
  • Assisted in planning and execution of inbound/outbound marketing, advertising, promotions and brand communication
  • Managed campaign strategy, owning targeted marketing campaigns and results
  • Managed status reports on project elements with clear action items and deliverables

Marketing Coordinator

Houchens Food Group
01.2018 - 01.2022
  • Directed advertising strategies and campaigns, working closely with operations and merchandising to achieve increased sales through various brands and divisions
  • Analyzed customer requirements
  • Developed messaging architecture and competitive positioning, specified vehicles and projects, secured resources, communicated project development, and drove creative processes
  • Worked with internal and external teams to ensure timely delivery of projects
  • Established and maintained relationships with media contacts
  • Managed new store and conversion marketing campaigns
  • Collaborated on media alerts and press releases for store events and philanthropy
  • Managed content and relationships with sponsorship partners

Marketing Assistant

Houchens Food Group
07.2016 - 01.2018
  • Assisted with coordination of marketing materials, including advertising scripts, point of purchase materials, direct customer communication pieces, and news releases
  • Supported marketing team with tracking and research by collecting, analyzing, and summarizing data and trends
  • Provided support for marketing events as required

Education

Bachelor's Degree - Marketing

Western Kentucky University
Bowling Green, KY
01.2015

Skills

  • Technical Discovery
  • Customer Success
  • Process-Oriented Mindset
  • Creativity and Problem Solving
  • Communication Skills
  • Digital Marketing

Timeline

Marketing Manager

Houchens Food Group
04.2025 - Current

Associate Marketing Manager

Houchens Food Group
04.2024 - 04.2025

Assistant Marketing Manager

Houchens Food Group
01.2022 - 04.2024

Marketing Coordinator

Houchens Food Group
01.2018 - 01.2022

Marketing Assistant

Houchens Food Group
07.2016 - 01.2018

Bachelor's Degree - Marketing

Western Kentucky University

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