Steven Martinez
Brooklyn,New York
Summary
Data-driven analytics leader with over 6 years of experience converting intricate business challenges into quantifiable outcomes across telecommunications, media & entertainment, and pharmaceutical sectors.
Overview
7
7
years of professional experience
Work History
Data Measurement Lead (Contractor)
Verizon
New York, NY
05.2024 - Current
- Developed and currently maintaining the CX Performance Dashboard on Looker Studio for organization-wide use
- Created measurements and metrics for a design system, pioneering new data analysis methods
- Collaborated with various data sources including design systems, employee data, and financial data to derive insights
- Implemented data visualization tools to enhance reporting capabilities
Senior Analyst, Monetization
Starz
New York, NY
03.2023 - 02.2024
- Spearheaded retention and cancellation offer strategies, enhancing customer retention rates by 4%
- Conducted A/B tests on advertisement campaigns, optimizing performance for improved engagement and conversion rates by 5.5%
- Prepared management reporting and monitored performance through data analysis and trend summarization
Senior Associate, Business Intelligence
Tappa
New York, NY
03.2021 - 03.2023
- Monitored and evaluated ads performance for Advertising Technology Platform using SQL & Excel
- Developed partner strategy dashboard using Quicksights, generating $300k+ in net revenue
- Served as liaison between Business and Product/Technical teams for actionable insights
- Prepared management reporting by analyzing performance data and trends
Analytics Operations Analyst
Merck
Kenilworth, NJ
03.2019 - 03.2021
- Analyzed and interpreted data to inform decision-making processes
- Developed and implemented automated reporting processes to streamline operations
- Utilized data modeling and statistical analysis to extract meaningful insights
- Implemented process improvements to enhance efficiency and accuracy
Business Intelligence Consultant
SDG Group
Princeton, NJ
03.2018 - 03.2019
- Developed and implemented data schemas for BI applications utilizing large datasets
- Provided ongoing application support for testing phases and production environments
- Created applications focusing on medical forums, e-resources, and vaccines
Education
Bachelor of Science - Business Analytics
Montclair State University
Montclair, NJ01-2019
Skills
- Data visualization
- Dashboard development (Looker Studio, Qlik Sense, QuickSight, Tableau)
- SQL querying
- Data analysis
- Microsoft Office
- A/B testing
- Performance monitoring
- Customer retention
- Leadership
- Adaptability
- Communication
Languages
English
Native/ Bilingual
Spanish
Native/ Bilingual
Timeline
Data Measurement Lead (Contractor)
Verizon
05.2024 - Current
Senior Analyst, Monetization
Starz
03.2023 - 02.2024
Senior Associate, Business Intelligence
Tappa
03.2021 - 03.2023
Analytics Operations Analyst
Merck
03.2019 - 03.2021
Business Intelligence Consultant
SDG Group
03.2018 - 03.2019
Bachelor of Science - Business Analytics
Montclair State University
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