Summary
Overview
Work History
Education
Skills
Websites
Areas of emphasis
Certification
Affiliations
References
Timeline
Generic

Steven Russell

Jersey City,New Jersey

Summary

Dynamic leader with a proven track record at Shutterstock, enhancing content strategy and community engagement. Spearheaded the Create Fund grant program, generating over $50 million in content revenue. Expert in commercial content acquisition and stakeholder management, with a knack for exceptional storytelling and project management. Achieved significant quality improvements in commercial stock content, demonstrating a unique blend of creative production and strategic insight.

Overview

11
11
years of professional experience
1
1
Certification

Work History

Shutterstock
New York, New York
05.2022 - Current
  • Developed inclusive generative AI data sets.
  • Creating a diverse contributor network to expand content library offerings
  • Utilized content management systems for publishing and updating online material.
  • Manage content production and annual budget of Create Fund grant program & lead content licensing strategy to ensure alignment with company objectives and financial directives
  • Supervise contract drafting and finalization of stakeholders and vendors, ensuring legal and policy compliance
  • Monitor and analyze acquired content performance, informing, and shaping future strategic planning
  • Built and maintained relationships with content creators, agents, and partners
  • Manage budget and vendor relationships, optimizing resources to deliver high-quality content and experiences
  • Develop strategies for retention of current strategic partners with proven YOY growth of commercial licensing in acquisition
  • Created landing pages that capture leads from organic search results or paid advertisements.
  • Coordinated events such as webinars & trade shows related to the business.
  • Implemented SEO strategies in writing to enhance online visibility.
  • Analyzed content performance metrics to identify areas for improvement.
  • Worked with cross-functional teams to achieve goals.
  • Program generated over $50,000,000 in content revenue of a 4 year period

Sr. Content Editor- Video

Shutterstock
New York, New York
10.2018 - 05.2022
  • Reviewed and edited content for accuracy, clarity, consistency, grammar and spelling.
  • Ensure quality and production timelines by establishing process team digital workflows, and creating quality assurance guidelines for the content pipeline team.
  • Created a pipeline for content acquisition, prioritizing opportunities based on key regions, disciplines, and business models.
  • Created a contributor education program to help bring underrepresented artists' content to market.
  • Supervised file organization in digital archives to safeguard information.
  • Ensured all content adheres to company standards and best practices.
  • Partnered with leading contributors to fine-tune and elevate their submissions.
  • Monitored and analyzed content performance metrics to guide future publishing decisions.
  • Managed production calendar and ensured timely publication of all content pieces.
  • Maintained an organized database of all published content pieces, including contributor information and date of publication.
  • Curated and managed content submissions, selecting pieces that align with brand values.

Content Editor - Video

Shutterstock
New York, New York
11.2016 - 10.2018
  • Led video review processes and confirmed production quality to ensure company standards.
  • Improved footage review processes by creating video tutorials and analyzing user insights.
  • Ensured marketplace consistency and integrity by efficiently processing and integrating large catalogs of video assets and metadata.
  • Adhered to media content standards by owning authority on technical standards, trademark exceptions, fraud detection, and copyright/release requirements.

Footage Reviewer

Shutterstock
New York, New York
05.2014 - 11.2016
  • Established standards for reviewing video content.
  • Expertly navigated complexities of intellectual property rights in content publishing.
  • Contributed to refining technical and legal guidelines by analyzing existing review policies.
  • Highlighted high-value clips for global customer support.

Education

Bachelor of Arts - Television & Radio

City University of New York-Brooklyn College (CUNY)
Brooklyn, New York
01.2010

Skills

  • Content Acquisition
  • Stakeholder Coordination
  • Diversity in AI Data Utilization
  • Community engagement
  • Client collaboration
  • Exceptional storytelling
  • Content editing
  • Marketing support
  • JIRA Proficiency
  • Creative Production
  • Content management
  • Content strategy
  • Process Optimization
  • Project Management
  • Product Management
  • Quality Control Management
  • Experienced ERG Leader
  • Public speaking

Areas of emphasis

  • Content Acquisition
  • Creative Production
  • Content Management
  • Content Strategy
  • Process / Quality Improvements
  • Project Management - LinkedIn Certificate
  • Product Management - LinkedIn Certificate
  • Project Approval Processes
  • Quality Control Management
  • Former ERG Leader

Certification

  • Project Management- LinkedIn Learning
  • Product Management - LinkedIn Learning

Affiliations

  • ERG Leader

References

References available upon request.

Timeline

Shutterstock
05.2022 - Current

Sr. Content Editor- Video

Shutterstock
10.2018 - 05.2022

Content Editor - Video

Shutterstock
11.2016 - 10.2018

Footage Reviewer

Shutterstock
05.2014 - 11.2016

Bachelor of Arts - Television & Radio

City University of New York-Brooklyn College (CUNY)

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Steven Russell