Summary
Overview
Work History
Education
Skills
Certification
Languages
TOOLS & SYSTEMS
Timeline
Generic
Steven Sorensen

Steven Sorensen

Chicago

Summary

Dynamic Training and Enablement Leader with 20+ years of experience delivering high-impact product training, customer education, and performance coaching across the automotive and telecom sectors. Skilled in designing and executing innovative training programs that drive product adoption, elevate customer experience, and exceed business objectives. Adept at turning complex technical concepts into engaging, results-driven learning experiences for both internal teams and client-facing stakeholders.

Overview

20
20
years of professional experience
1
1
Certification

Work History

Digital EContracting Sales & Solutions

Reynolds and Reynolds
Chicago
02.2025 - Current
  • - Manage 400+ dealership accounts across 8 states, supporting training for eContracting tools like 700Credit and docuPAD.
  • - Drive adoption through customized training plans aligned with dealer KPIs; consistently exceed quotas.
  • - Lead digital transformation efforts, coaching clients on digital workflows and cost-saving benefits.
  • - Train dealership staff on tools to improve platform usage and customer experience.

Senior Regional Product Trainer

BMW of North America
Denver
01.2020 - 02.2025
  • - Designed and delivered regional training strategies, elevating dealer performance and knowledge.
  • - Conducted live and virtual sessions with 99%+ satisfaction; identified gaps using analytics.
  • - Created an EV bootcamp adopted company-wide; trained 300+ staff on EV platforms.
  • - Presented to CEO, influencing national training curriculum updates.

Regional Product Specialist

Stellantis Performance Institute
Seattle
01.2018 - 01.2020
  • - Led onboarding for new hires covering systems, facilitation, and relationship building.
  • - Facilitated 100+ training events, boosting participant engagement and confidence.
  • - Managed logistics for regional rollouts, improving efficiency across the Northwest.

Product Trainer (Contract)

Volkswagen (via Osbourne Purdie)
01.2017 - 01.2018
  • - Delivered hands-on training for new vehicle launches and tech rollouts.
  • - Introduced interactive peer-to-peer role play formats.
  • - Crafted delivery strategies to boost customer satisfaction and loyalty.

Event Marketing Manager & Emcee

Coca-Cola Havas Media / Ignition Marketing
05.2015 - 10.2016
  • - Lead brand activation in 20+ markets; managed staffing, logistics, and audience engagement.
  • - Increased interaction time 30% via emcee presentations and product demos.

Product Specialist & Event Manager

Lincoln Motor Company Match Action Marketing
04.2013 - 01.2016
  • - Launched Lincoln MKC through curated events, achieving 5,000+ test drives.
  • - Refreshed brand image with millennial-targeted collaborations.

Product Specialist

Ford Motor Company United Talent Agency
11.2010 - 04.2013
  • - Delivered 100+ product narrations to 50,000+ consumers.
  • - Balanced technical accuracy with brand storytelling.

Senior Sales Representative

T-Mobile
San Diego
12.2005 - 10.2010
  • - Achieved Presidents Club Platinum twice (2007 & 2008).
  • - Ranked in top 5% of sales force through consultative selling.

Education

Spanish Language Courses - Spanish Language And Literature

Pontificia Universidad Católica Del Perú
Lima, Peru
05-2014

Bachelor of Arts - Marketing

Central Michigan University
Mount Pleasant, MI
08.2005

Skills

  • - Instructional Design & Facilitation
  • - Customer Experience Strategy
  • - Sales Enablement & Training
  • - Digital Transformation & eContracting
  • - Territory & Stakeholder Management
  • - Cross-Functional Communication
  • - LMS & Virtual Training Tools
  • - Product Knowledge Transfer
  • - Event & Program Logistics

Certification

Global Training Certification BMW Group University, April 2024

Languages

Spanish
Limited

TOOLS & SYSTEMS

  • LMS Platforms
  • Salesforce
  • Zoom/WebEx
  • PowerPoint
  • MS 365
  • IShowroom Pro
  • Data Analytics Tools

Timeline

Digital EContracting Sales & Solutions

Reynolds and Reynolds
02.2025 - Current

Senior Regional Product Trainer

BMW of North America
01.2020 - 02.2025

Regional Product Specialist

Stellantis Performance Institute
01.2018 - 01.2020

Product Trainer (Contract)

Volkswagen (via Osbourne Purdie)
01.2017 - 01.2018

Event Marketing Manager & Emcee

Coca-Cola Havas Media / Ignition Marketing
05.2015 - 10.2016

Product Specialist & Event Manager

Lincoln Motor Company Match Action Marketing
04.2013 - 01.2016

Product Specialist

Ford Motor Company United Talent Agency
11.2010 - 04.2013

Senior Sales Representative

T-Mobile
12.2005 - 10.2010

Spanish Language Courses - Spanish Language And Literature

Pontificia Universidad Católica Del Perú

Bachelor of Arts - Marketing

Central Michigan University

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