Summary
Overview
Work History
Skills
Websites
Accomplishments
Languages
Timeline
Hi, I’m

Stormie McNeal

Chehalis,WA
Stormie McNeal

Summary

Flexible Copywriter and Content Writer ready to take on varied and diverse writing projects. Equally skilled at delivering technical whitepapers and promotional ad copy. Known for fulfilling duties typically assigned to several writers and editors. Keen to take ownership of brand identity initiatives and customer outreach efforts.

Overview

1
year of professional experience

Work History

Topflight Apps

PR Copywriter
09.2022 - Current

Job overview

  • Customized brand message and outreach strategy to reach and capture target audience (Healthtech) and drive engagement through landing pages, press releases, blogs, emails, and Linkedin messages.
  • Collaborated with Head of Growth in completing projects from planning to on-time completion of quality deliverables.
  • Produced original, creative content for promotional advertisements and marketing materials, with up to 67% open rate on campaign emails.
  • Wrote advertising copy for online content, adhering to employers' overarching brand identity and personality, with over 400% increase in engagement within 1 month of implementation.
  • Performed unique social media outreach on LinkedIn on both informational and promotional topics, resulting in 235% increase in profile views within one week of implementation.
  • Collaborated with media to encourage company and product coverage and promote brand mission and values.
  • Conducted market and public opinion research related to thecompany's reputation and positioning among key stakeholder audiences.

Various

Freelance Marketer
03.2022 - Current

Job overview

  • Identified appropriate marketing channels and target customers for campaigns.
  • Developed campaigns and specific marketing strategies for clients.
  • Wrote engaging and successful marketing, advertising and website copy, including journalism pieces that reached 10k+ views within an average of 30 days.
  • Conducted research to analyze customers' behavior, preferences, and purchasing habits to best utilize SEO and SMO strategies for client's ICPs.
  • Wrote engaging and successful marketing, advertising and web pages for brands such as Hexclad, Tusol, GameRant, Featuring Fabulous, and a large variety of small businesses and startups.

Skills

  • Product Feature Promotion
  • Language and Tone Customization
  • Consumer Surveys
  • Grammar Comprehension
  • Bulletin Writing
  • Product Features Highlights
  • Work Planning and Prioritizing
  • Promotional Materials Development
  • Google Drive
  • English Language Structure
  • Article Writing

Accomplishments

  • "Featured Fig", a title given to authors who were hand-picked by Figment.com and featured on the homepage of the fiction writing platform.

Languages

English
Native or Bilingual
Japanese
Elementary

Timeline

PR Copywriter

Topflight Apps
09.2022 - Current

Freelance Marketer

Various
03.2022 - Current

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Stormie McNeal