Summary
Overview
Work History
Education
Skills
Websites
Timeline
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Story Balcom

Summary

A dynamic Talent Agent with almost a decade of modeling and brand ambassador experience, I excel in marketing and client management, showcasing an adept ability to negotiate and foster brand partnerships. Leveraging influencer outreach and promotional campaigns, I've significantly enhanced brand visibility and client portfolios, creating lasting relationships between ambassadors and the brands they represent.

Overview

9
9
years of professional experience

Work History

Talent Agent

TrueBlue Talent
11.2023 - Current
  • Organized promo events, handling staffing, setup and breakdown, and payroll to create a seamless and easy event for clients
  • Maintained up-to-date knowledge of entertainment industry trends, allowing for informed guidance on client career choices.
  • Managed client schedules and coordinated auditions, callbacks, and bookings with efficiency and attention to detail.
  • Negotiated payments, schedules and billing with actors and agents.
  • Negotiated partnerships with key influencers, maximizing brand exposure in target markets.
  • Scouted for new talent to build a roster for any promotional, acting, music artist, or modeling needs a client may have
  • Conducted market research to identify trends, informing product development and positioning strategies.

Brand Ambassador

Various Including NASCAR (ongoing Partnership)
05.2016 - Current
  • Traveled with a NASCAR team for the past three years as their promo model and emcee, engaging with fans while managing a brand ambassador team of 6-12 BAs.
  • Enhanced brand recognition by executing promotional events and engaging customers with product demonstrations.
  • Hosted webinars and live Q&A sessions to engage with broader audience.
  • Trained new brand ambassadors, ensuring consistency and quality in brand representation as Team Lead.
  • Increased social media engagement by creating and sharing appealing content about brands and artists.
  • Developed lasting connections with industry professionals through networking at conferences, workshops, and other relevant gatherings.
  • Approached strangers and interacted in natural conversation with goal of developing brand loyalty.
  • Increased positive word-of-mouth referrals through genuine, personalized customer interactions and excellent product knowledge.
  • Delivered memorable experiences at trade shows through expert knowledge of products, engaging booth design, and compelling interactions with attendees.

Education

High School Diploma -

Alameda High School
Lakewood, CO
06-2015

Skills

  • Client management
  • Contract drafting
  • Collective bargaining agreements
  • Portfolio review
  • Talent scouting
  • Influencer outreach
  • Promotional campaigns
  • Fashion industry awareness
  • Styling expertise
  • Model management
  • Talent acquisition
  • Recruitment management
  • Visual marketing

Timeline

Talent Agent

TrueBlue Talent
11.2023 - Current

Brand Ambassador

Various Including NASCAR (ongoing Partnership)
05.2016 - Current

High School Diploma -

Alameda High School

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Story Balcom