Summary
Overview
Work History
Education
Skills
Certification
Volunteer Experience
Timeline
Generic

Sullivan Shelton

Chapel Hill,US

Summary

Hardworking and highly motivated student-athlete with articulate communication skills and discipline, looking to lead and inspire teams and individuals to achieve their goals. Ambitious and social, bringing unique energy and focus to any financial and marketing endeavors through resourcefulness and passion.

Overview

4
4
years of professional experience
1
1
Certification

Work History

3-Sport Student Athlete

Cross Country, Indoor/Outdoor Track
Chapel Hill, US
08.2021 - 03.2024
  • Displayed resilience in the face of adversity throughout practices, meets and life that positively impacted those around me.
  • Developed time management skills by balancing academic responsibilities with rigorous athletic commitments.
  • Maintained a positive attitude, embraced constructive criticism, and consistently strived to improve while developing strong communication skills with my coaches, teammates, and opponents.

Shopper Marketing Intern

Monster Energy
Atlanta, Georgia
05.2025 - 08.2025
  • My position contributed to programming that generated excitement and value for our shoppers, while comprehending changing buying habits in a competitive market, and reacting to our customers' demands.
  • I used data and research to target our brand competitors and identify their best-in-class marketing methods in the space of music festivals and shopper habits. I identified marketing strategies and proposed multiple new ideologies to promote Monster Energy through music festivals in both the retail and festival scenes.
  • I actively participated in market trend analysis, promotional strategy development, and campaign performance optimization using Monster Energy websites and programming, working with distributors and vendors to maximize the marketing strategy of Monster Energy. This hands-on experience, particularly in harnessing data and analytics to increase sales and improve brand equity in a highly competitive sector, helped push my boundaries and expertise within the business world.

Commitee Liaison - Faculty Athletics Board of Directors

UNC
Chapel Hill, US
02.2024 - Current
  • Serving as the primary point of contact for all UNC student athletes, fostering strong relationships between teams, individuals, coaches and staff. Constantly working to ensure and discuss the state of UNC athletics on a mass scale while taking account of pressing matters in the ACC and NCAA.
  • Honored to sit on this board alongside UNC Chancellor Lee Roberts, UNC Athletic Director Bubba Cunningham, as well as countless UNC faculty.

Collegiate Ambassador Team

Monster Energy
, Hybrid
02.2024 - Current
  • As part of Monster Energy's Collegiate Ambassador Team (CAT), I am responsible for promoting Monster Energy through school events, social media and community outreach. This program fosters connections with fellow students while practicing public relations, brand marketing and communication.

UNC Mental Health & Performance Psychology - Board of Directors Member

UNC
Chapel Hill, US
04.2024 - Current
  • Sole student representative on the UNC Mental Health & Performance Psychology Board of Directors.
  • Acting as a connection between the student-athlete community and the administrative staff to advocate for student-athletes' needs and mental health concerns, providing a unique viewpoint based on my own experiences.

Education

Bachelor of Arts (B.A.) - Psychology

University of North Carolina At Chapel Hill
Chapel Hill, NC, US
05.2025

Master of Science - Masters of Management

Kenan-Flagler Business School
Chapel Hill, NC

Skills

  • Project management
  • Brand marketing
  • Strategic thinking
  • Market research
  • Organizational skills
  • Project planning

Certification

  • QPR Suicide Prevention
  • Adobe Illustrator & Photoshop

Volunteer Experience

  • Boys Run Club - Youth Sports Coach & Mentor
  • Team Impact - Team Impact Fellow
  • UNC Student Athlete Development - Richard A. Baddour Carolina Leadership Academy

Timeline

Shopper Marketing Intern

Monster Energy
05.2025 - 08.2025

UNC Mental Health & Performance Psychology - Board of Directors Member

UNC
04.2024 - Current

Commitee Liaison - Faculty Athletics Board of Directors

UNC
02.2024 - Current

Collegiate Ambassador Team

Monster Energy
02.2024 - Current

3-Sport Student Athlete

Cross Country, Indoor/Outdoor Track
08.2021 - 03.2024

Bachelor of Arts (B.A.) - Psychology

University of North Carolina At Chapel Hill

Master of Science - Masters of Management

Kenan-Flagler Business School

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