Media analyst skilled in data storytelling, audience analytics, and performance reporting, translating complex data into actionable insights that drive engagement and strategic decisions.
Overview
6
6
years of professional experience
1
1
Certification
Work History
Media Analyst
Solfallman
Orlando, FL
01.2025 - 12.2025
Conducted quantitative audience and performance analysis, increasing engagement by ~22%
Applied SEO insights and automation workflows to boost digital visibility by ~18%
Business Analyst Representative
Florida Polytechnic University
Lakeland, FL
09.2022 - 05.2023
Analyzed technology usage data and student feedback to improve service allocation and IT policy efficiency by 15%.
Presented findings using Power BI dashboards and Excel-based metrics to administrative stakeholders.
Data Scientist Representative
Florida Polytechnic University
Lakeland, FL
09.2019 - 05.2022
Conducted applied research on engagement and retention, identifying trends that improved participant retention by ~15%.
Developed KPI tracking models that increased academic program transparency and reporting efficiency by ~25%.
Education
MBA - Business Analysis
Florida Gulf Coast University
Fort Myers, FL
05-2027
Bachelor of Science - Business Analytics
Florida Polytechnic University
Lakeland, FL
05-2023
Skills
Audience & Performance Analytics
Data Storytelling
Dashboard Development (Power BI)
Excel Data Analysis (PivotTables, Power Query)
SEO & Digital Performance OptimizationCRM Implementation
SQL & Python
KPI Development & Performance Tracking
Customer & Behavioral Data Analysis
Stakeholder Reporting & Data Visualization
Certification
IBM Generative AI for Data Analysts Specialization