Suma Ramagiri

• Responsible for an approximate $150 million aftermarket division. Delivered consistently high MSD revenue and margin targets.
• Led high-performing global product managers and marketing managers, as well as application scientists, overseeing all aspects of marketing strategy, product roadmap, annual operational planning, and regional execution for chromatography and spectroscopy consumables.
• Developed and executed a 3+1 strategic growth plan and comprehensive go-to-market (GTM) execution tailored towards North America, Europe, and Asia Pacific markets that resulted in a 20% year-over-year increase in revenue and a 2-3% increase in market share within three years.
• Conducted in-depth market research to identify emerging trends and opportunities, providing valuable insights for product development and innovation.
• Established a market intelligence hub to enable market sensing projects and collect customer feedback.
• Collaborated closely with R&D and manufacturing teams to drive new product launches, ensuring products met customer needs and market demands.
• Implemented effective pricing strategies to optimize profitability while maintaining competitiveness in the market.
• Established and maintained strong relationships with key industry partners, distributors, and customers, facilitating collaborative marketing efforts and co-promotions.
• Created and managed the annual marketing budget, consistently meeting or exceeding ROI targets.
• Utilized data analytics and KPIs to measure marketing campaign effectiveness, adjusting strategies as needed for continuous improvement. Led the revenue marketing program initiative to convert the marketing division from the cost center to revenue generation.
• Introduced and oversaw digital marketing initiatives, resulting in a 30% increase in online leads and a 25% boost in web traffic through content marketing strategies.
• Improved YoY e-com achieving revenue towards the target goal of >50% revenue through digital e-com channels.

• Managed a >$300 million global chemistries and consumable portfolio, delivering HSD growth YoY.
• Own biochromatography columns and consumables for both upstream and downstream product portfolio R&D roadmap, annual strategic plan of record (SPR), product roadmap, and go-to-market (GTM) execution excellence.
• Responsible for regional annual growth plan and execution of annual revenue growth strategy interlocked with sales operations and revenue enablement team.
• Developed rigorous marketing and sales channel training through a challenger strategy aligned with the customer buying journey process.
• Lead a team of global market managers, global product managers, and application scientists to drive the division-level biochromatography and consumables strategy and execution of the annual operational plan.
• Developed and executed marketing campaigns, including product launches, trade shows, webinars, and email marketing, resulting in a 15% increase in sales.
• Conducted competitive analysis and market research to identify opportunities and threats, informing product development decisions.
• Collaborated with sales teams to meet annual revenue and margin targets through effective market expansion campaigns in secular growth markets.
• Coordinated with the creative team to ensure branding and messaging consistency across all marketing materials.
• Developed product positioning, branding, and messaging strategies.
• Tracked and monitored marketing campaign performance, analyzed data, and made data-driven adjustments to improve ROI.
• Successful integration of newly acquired businesses and product portfolios into core businesses.

• Responsible for product line go-to-market strategy development and regional implementation for LC/MS business growth and on-track execution of strategic goals to meet the annual revenue target for the Pharma/CRO business.
• Own the market definition and create a strategic roadmap for the pharma/CRO business.
• Execute a product roadmap strategy for hardware, Triple Quad, high-resolution QTOF mass spectrometry, and associated vertical market software such as Discovery Quant, Light Sight, Biopharma View, MultiQuant, and Metabolite Pilot Software.
• Build product concepts for next-generation hardware and software tools and design architecture in collaboration with applied research, product development teams, and key opinion leaders.

HW Triple Quad & High-Res QTOF LC/MS & Software Data Acquisition & Data Analysis

• Responsible for new product roadmap execution and the on-time launch of hardware and software products.
• Development of technical collaterals and contribute towards commercial launch strategy in collaboration with the sales and marketing division.
• Ensure the technical success of collaborations with key opinion leaders (KOLs) in the industry.
• Ensure strategic and tactical execution of the product strategy and roadmap to meet the annual revenue and profitability targets.
• Own scientific content strategy creation and execution of application development along with new technology assessment.
• Manage novel workflow-specific applications for existing and new products.
• Develop and manage annual technical sales training through a value-selling model.

• Product testing, verification, and validation. Develop new workflow strategies for both data acquisition and software data processing.
• Deliver compelling product presentations and conduct technical product training on instruments and applications for internal staff and customers.
• Perform instrument demonstrations and analyze customer samples for sales opportunities and technical support. Resolving technical product line issues and problems
• Lead and direct application networks, train new scientists, and set priorities for novel application development.

• Monitor and review bioanalytical and analytical method validation work conducted in-house and at CROs.
• Manage a bioanalytical and analytical laboratory.
• Supervise and mentor analytical and bioanalytical teams and manage multiple projects.
• Use LC-MS systems, Hamilton, and Tecan liquid automation systems for sample preparation and sample processing.

• Lead bioanalytical and DMPK activities to support lead identification, optimization for drug discovery, and the preclinical department.
• Design and conduct ADME, PK, and TK studies. Analyze PK data with WinNonlin software.
• Use LC-MS systems, Hamilton, and Tecan liquid automation systems for sample preparation and sample processing.

• Primary responsibility includes PK and in vivo metabolism study design, implementation, and identification of druggable candidates as SARMs and SERMs.
• LC/MS bioanalytical method development and validation.

• HPLC and LC/MS analytical methods for the development and validation of active pharmaceutical ingredients (API).
• I was trained in GLP and GMP studies and participated in FDA audits.
• Synthesis of chemical compounds for antibacterial and diabetic therapies.